Low-end Market Development in Video Communication: Inspiration from Apple's Hot Sale

The iphone4s sold by Jobs as a legacy of Jobs has historically been sold all over the country. Although the Chinese market is not among Apple’s first launches, this does not affect the inherent situation of Apple’s “a machine hard to find”. In this era of “nutrition excess”, Apple’s ability to stand out from the crowd is inseparable from “Stay hungry, Stay foolish” by Joe. The author believes that this is equally applicable to the small and medium sized video communications market that needs to be developed.

SME market development, "Stay foolish" is very important With the video communication high-end application market saturation, the market is large and nearly blank SME market has become the industry's recognized "Hong Kong." Under the influence of global economic integration, the informationization needs of small and medium-sized enterprises are increasingly strong, especially in the current turbulent economic environment. Accelerating information communication is not only improving its own risk defense capability but also “saving money”. The strong market demand has led to the rapid expansion of market demand. However, this has been counterproductive. So far, the development of the SME market is still more theoretical than practical. In addition to the price factor, the complexity of videoconferencing itself cannot be ignored.

Unlike high-end users such as government large enterprises, SMEs have limited resources, not only lack of funds, but also scarcity of talent. The investigation in the projection era found that most small and medium-sized enterprises do not have professional IT technicians. In order to apply the complex video communication system normally, it is necessary not only to provide specialized training for employees, but also to hire professionals for routine maintenance. This means that in addition to the input of the product itself, a large amount of long-term additional investment has been added, which has severely undermined the application enthusiasm of SME users.

In the low-end market, the ease of use of video communication systems is the key, especially with the extension of video communication to handheld devices, the simple management of complex systems has become an inevitable trend. For the majority of video communication vendors, if you want to open the "wallet" of SME users, Joe's "Stay foolish" is a golden key.

SME application, user experience is very important Under the leadership of Apple's trend, iphone can be seen everywhere on the street, has become an "arcade", but it does not "bad", is still firmly grasp the high fashion, which is not perfect The user experience is inseparable. However, in the current video communication field, the user experience is still a short board. As the current popular "HD", telepresence, cloud services, not only in the price of many small and medium enterprises can not afford the importance of the application level there is also a short board.

Relevant statistics show that at present, more than 75% of SMEs use broadband of less than 2 trillion, and they cannot bear video services and cloud-based services. This determines that in the current network environment SMEs and manufacturers to promote the industry trend far away, so that some of the SMEs have invested in video communication systems and have achieved the expected return. The contrast between reality and idealism can only allow SMEs to stay away from the construction of video communication systems. If video communication companies want to take the initiative in the development of the SME market, they must really stand in the perspective of their practical application, putting people first and embodying the humanized design concept.

Conclusion:

After the double baptism of SARS and the financial crisis, the application of high-end video communication has become saturated, and the development of the SME market has become an urgent task. According to relevant statistics, there are approximately 11 million small and medium-sized enterprises in China, which is undoubtedly a big cake that can be seen. As for who will be the biggest beneficiary of this cake, it still needs proof of time.