Millet Accelerates Smart Home Layout, TV Becomes Smart Home Core

Wake up for the first time in the morning to open the millet TV and look through the small ant's camera to see the situation in each room: Did the child get up, what the family pet was doing, and if the wife had breakfast in the kitchen... This is not a life experiment done by geeks. But Luo Jiyu, the founder of Luo Ji’s thought, describes his daily life. From this scene we can see that Xiaomi is quietly entering every corner of our family after taking over our mobile phone.

Unlike a few years ago, when people once again mentioned Xiaomi, they are no longer just mobile phones. From the rapid popularity of millet bracelets to the popularity of millet TV in young families, Xiaomi is accelerating its home furnishing industry chain layout. The biggest boost from this layout comes from the rapid development of smart TVs. According to the 2016 H1 smart TV market report published by the Speed ​​Research Institute, China’s smart TV sales have seen rapid growth in recent years, and sales are expected to exceed 60 million units this year.

It was the high-speed train that took the smart TV. Millet TV achieved a geometric growth in just three years. According to statistics, the cumulative sales volume of Xiaomi TV and box exceeded 15 million yuan, making it the largest Internet TV platform in China. According to Wang Chuan, the co-founder of Xiaomi Company and the head of Xiaomi TV, Daping is Wang Dao. The mobile phone is very personal, but television is a product of the family's nature. Whether it is a movie or a game, the sound and optoelectronics of a large-screen experience have a stronger appeal. Taking the game as an example, in 2015 alone, Xiaomi’s video game business achieved a surge of more than 10 times: Compared with 2014, downloads increased 1011%, ARPU increased by 361.9%, and paid users increased by 495.4%.

As the largest screen in the family, TV is not only the entertainment center in the home, but also is becoming the control center of smart home. At present, Xiaomi TV can connect Xiaomi Bluetooth handles, millet routers, small ant sports cameras and other devices. It can also project the contents of millet mobile phones and other devices onto Xiaomi TV. Music, pictures, videos, etc. can be projected to the wireless display function. Millet TV. Wang Chuan said that in the future, Xiaomi TV “can not only watch videos and play games, but also can detect the temperature, humidity, brightness, noise, formaldehyde and other environmental parameters in your home, and control your home’s air conditioners, air purifiers, lighting, etc. Smart home equipment." The ordinary morning presented by Luo Zhenyu is just the beginning of our future smart life.

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