Today, IDC, the internationally renowned data research organization, announced the latest mobile phone market report. Includes 2017 global smartphone shipments and rankings, as well as the latest fourth quarter data.
Let's first look at the unexpected fourth quarter data. According to the report, global smartphone shipments in the fourth quarter of 2017 were 410.35 million units, a decrease of 6.3% compared with 467 million units in 2016, in large part because consumers are not eager to upgrade their new generation. High-priced flagship phone. In the fourth quarter of last year, markets such as China and the United States experienced a decline.
There has been a big change in the specific rankings. Apple unexpectedly surpassed Samsung’s number one, and Xiaomi replaced OPPO with the fourth, and Huawei ranked third in the world.
In the fourth quarter, Apple's iPhone sales reached 77.3 million units, returning to the first place in the smartphone market, with a market share of 19.2%. The main reason is Apple's iPhone8, iPhone8 Plus and iPhoneX, which were released last year. Samsung's shipments still reached 74.1 million units, with a market share of 18.4%. The two still firmly occupy the first camp.
The second camp was only Huawei, with sales of 41 million units and a market share of 10.2%.
More interesting third camp OPPO and millet interchange position. Xiaomi surpassed OPPO in fourth place with 28.1 million sales. OPPO sales were 27.4 million units and the market share was 6.8%.
Compared with the same period of last year, only Xiaomi's sales have increased significantly year-on-year, with an increase of 96.9%. Apple, Samsung, Huawei, and OPPO all experienced different degrees of decline. According to the analysis, the substantial growth of Xiaomi is inseparable from the Xinxin market in India and Southeast China. According to previous data, Xiaomi's shipments in the fourth quarter of 2017 reached 8.2 million units in the market, with a market share of 27%, surpassing Samsung's 7.3 million units and becoming the first in India.
Looking again at the full year 2017 data, the global smartphone market total shipments were 1.472 billion units, down less than 1% from the 1.473 billion units in 2016. The rankings have remained basically unchanged, followed by Samsung, Apple, Huawei, OPPO, and Xiaomi.
Samsung remains the leader in the global smartphone market in 2017, with annual sales of $317.3 million, up 1.9% from 2016's $311.4 million. Apple's full-year sales in 2017 were 215.8 million units, an increase of 0.2% from 2016's 215.4 million units.
Huawei's shipments were 153.1 million units, up 9.9% from 2016's 139.3 million units. The Mate series and Honor sub-brands continue to drive key quantities in many markets, while the Y-series thrive in the low-end market.
Last year, OPPO still surpassed Xiaomi, occupying a global market share of 7.6% with a level of 111.8 million units. Xiaomi ranked fifth with 92.4 million units shipped.
From the perspective of annual shipments, the world's top five manufacturers have increased their market share last year, with the increase of millet reaching a maximum of 74.5%, while other manufacturers experienced a decline of 11.7%. This also shows that the global mobile phone market continues to concentrate on large manufacturers.
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