According to foreign media reports, Samsung Electronics and LG Electronics will invest billions of dollars to develop a new generation of TV display technology. If the technology is successful, users will see a slimmer, clearer picture.
As the profits of the TV industry continue to decline and competition from Chinese manufacturers, the two companies hope that this cutting-edge technology can help them profit.
Since the two companies do not yet have an OLED TV mass production plan, the price of the product may reach thousands of dollars. New products are expected to be available in selected markets in Europe, Asia and North America during the Christmas shopping season. The 55-inch Samsung and LGOLED TVs may sell for at least $9,000, which is twice the price of the 55-inch TV on the market today.
Samsung said that the picture quality of OLED TV is the closest to perfection. LG believes that until the end of 2013, Samsung and LG will be the only manufacturers in the world capable of producing large-screen OLED TVs.
As the profits of the TV industry continue to decline and competition from Chinese manufacturers, the two companies hope that this cutting-edge technology can help them profit.
Since the two companies do not yet have an OLED TV mass production plan, the price of the product may reach thousands of dollars. New products are expected to be available in selected markets in Europe, Asia and North America during the Christmas shopping season. The 55-inch Samsung and LGOLED TVs may sell for at least $9,000, which is twice the price of the 55-inch TV on the market today.
Samsung said that the picture quality of OLED TV is the closest to perfection. LG believes that until the end of 2013, Samsung and LG will be the only manufacturers in the world capable of producing large-screen OLED TVs.
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