The first Barbie flagship store in Shanghai designed by Slade Architecture, based in New York. The recently opened store coincides with the 50th anniversary of the icon. The 35,000-square-foot store boasts the world's largest and most comprehensive Barbie and Barbie-licensed products, as well as a range of services and activities for Barbie fans and their families.
Slade's design includes Barbie's past, present and future. For them, mention the product packaging, decorative arts, fashion and architectural imagery. Create a modern identity for the store and express Barbie's cutting-edge fashion and history.
The main feature of the space is a 3-story spiral staircase with 800 Barbie dolls. Stairs and dolls are the heart of the store; everything actually revolves around Barbie.
Stairs connect three retail floors: women's floors (female fashion, fashion, cosmetics and accessories). Doll floor (doll, doll designer gallery, doll accessories, books). Barbie Design Center, on this floor, girls can design their own Barbie dolls. Girls floor (girl fashion, shoes and accessories).
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