Why don’t say 10,000 yuan for TV is not expensive at all!

"Will you spend more than 10,000 yuan to buy a TV?" The local brothers despised me. "Is it safe to use such a large item, but can I use it with all my heart?" Although a penny is a hard truth, but it's true. It takes a lot of pain to people who spend 20,000 or more to buy a TV.

If you look back at the television industry 12 years ago, ten thousand dollars, you can only buy a 32-inch LCD TV. And twelve years later, you can almost buy a 70-inch 4K LCD TV. And a 32-inch LCD TV needs only 1,000 today. Ten thousand buy TV still feel bad?

Why LCD TVs cut prices by ten times in ten years?

What happened in ten years? Inflation, technological progress, and the reduction in the cost of materials and labor.... As a result, LCD television prices have fallen 10 times in ten years. In fact, it does not happen.

The drop in labor costs is, of course, the most direct reason for the decline in prices. No one can match the ability of China's manufacturing industry to rapidly expand its products and technologies. This extremely high manufacturing efficiency allows the cost to drop and the market spreads quickly. Take the most typical example in recent years, in the area of ​​drones.

The world's first mass-produced integrated small drone was derived from Dajiang. Currently, about 70% of drones in the consumer market come from Dji. We know that Dajiang is a Shenzhen company. What are the characteristics of Shenzhen? Various sensors, GPS, gyroscopes, and so on, when the US and European markets still need nearly 1,000 yuan, they may not even add up to 100 yuan in Shenzhen.

Therefore, as long as the Chinese people participate in the product, it is bound to accompanied by a sharp decline in prices. This is true of televisions, mobile phones, and drones.

Not only is the cost down, there is a large group of spoilers.

The Chinese TV market in the 1980s and 1990s was basically dominated by Japanese manufacturers. In that era, television was a technology-intensive industry. The world of technology was not ambiguous at all. Sony, Panasonic, and Sharp were almost unrivalled. However, the Chinese people's ability to learn the ability to imitate must not be underestimated. What's more important is that the control of cost and market by cheap labor must not be underestimated.

After about 10 years in mainland China, Japanese companies took power from the Korean and Taiwanese manufacturers. Nowadays, Chinese companies use the same method to make Japanese and South Korean companies run down.

Of course, more than this, China's color TV market is now facing the greatest competition or the traditional color TV manufacturers and Internet TV manufacturers game. The point of entry for Internet companies is precisely the price, and this fierce hardware price competition will continue for a long time. Because they have little pressure on the channels, there are many ways to make money, and there are many ways to play capital.

Netizens like to use "stirring sticks" to describe these Internet companies who are fighting for price wars. The "sticking stick" is actually a lovely and hateful description. It loves the pleasure brought by low prices and free, and it also hates the decline in quality brought by low prices and free prices. For example, advertising that everyone hates is in fact a low price.

This group of "stickers" broke the pricing contract between traditional manufacturers. In the case of cost transparency, the price of hardware is greatly squeezed, and the losses in hardware and operations are subsidized through advertising, games, and content fees. The market has fallen into a big transformation.

But such price competition does not help to improve the quality of television. TV prices are getting cheaper, but quality is shrinking. In today's market, your TV is at great risk. People have become accustomed to low prices and want to get up and talk easier. Most of the people who choose to sell TV on the market will not be too concerned with the details of the picture. The ultra-thin, large-screen, and price are the factors that they will consider.

The result of this price competition is that in the past few years, manufacturers have been making products that are close to the previous generation at a lower price, and there are few new ones. To Sony's official website to look at it, in addition to the new listing of the Z series of the new series of Z9D for many years, the X series are all D end, even the end of the C did not see, let alone end of the B, A.

High-end TV, never stagnant

Although cross-border players brought low-price bombardment to the television industry, it does not mean that all products of all manufacturers must join in this price scramble. The market that such marketing means capture cannot cover all groups.

Brand manufacturers still have their own brand premiums, high-end products still represent the most advanced display technology, on behalf of light luxury, on behalf of quality. TV products with the goal of quality are still developing healthily. .

For example, Sony has just released the flagship TV Z9D. The Sony Super Flagship TV, which has been labeled "Z", has not appeared in the arena for several years. This time, Sony finally decided that its goal was to target China's high-end market. This may be the best way to reverse the color TV business, because Sony's accumulation in the professional display area is still very deep.


It is very exciting that the Z9D's domestic pricing is lower than the overseas market, 65 吋 32999 yuan, 75 吋 43999 yuan, while the 100 吋 version of the estimated price will reach 400,000 yuan. In fact, it has been very conscience, and people can not help but sigh, Sony finally do as the Romans do!

There is a very perverted technology on this TV, Dynamic Backlight System - Master Edition, there have been special articles to introduce this technology, as well as 4K HDR technology. The metamorphosis of this technology can realize the independent light control of each LED. Previously, they were all regional backlighting, and the TV backlight was divided into several sub-zones. The self-luminous light control technology was a leap forward in the structural design of LCD backlights.

Samsung and LG have also been targeting high-end markets. The new KS9800 series launched by Samsung this year is also starting at 17,999 yuan. It has a 360-degree appearance in terms of appearance. The second-generation quantum dot technology and 10-bit panel are perfectly integrated in the image quality image, and the 1000-nit HDR technology is added. TV has a new breakthrough in brightness, color, picture quality and so on.


Samsung TV has the absolute right to speak in the upstream supply chain, because both the LCD panel, the chip, and the storage business can all be internally supplied. Such an environment gives Samsung tremendous room for growth. In recent years, the research on localization has become more and more in-depth. In the case of domestic Internet content, Samsung TV has also chosen to cooperate with Mango TV. In the operating habits and content supply, more and more to the country's consumption habits.

LG, which has been focusing on large-screen OLED display technology, has never stopped exploring high-end TVs. The high price of OLED panels also makes it a synonym for high-end products. The LG G6 OLED TV launched by LG this year makes a big impression. The panel thickness of 2.57mm can be called perverted and slim. The 65-inch version costs 64,999 yuan, which is twice as expensive as Sony Z9D, the top-size LCD TV of the same size.


Technology-driven is the driving force behind product innovation, and it also becomes the best kinetic energy for product premiums. Of course, LG is not arbitrarily dictatorial, in order to quickly spread the market, LG open OLED panel patents, to provide OLED panel. In the establishment of the OLED industry alliance in China, Skyworth has become LG's first partner in China, and its S9-I has also priced OLED panel prices to the limit of 55吋16,999 yuan.

Whether it is Samsung, Sony, LG, or Skyworth, TCL, Hisense, etc., it is impossible to pull their respective high-end products into the quagmire of the price war. Products will continue to innovate and progress, and prices will tend to be reasonable. Internet companies are not likely to shake this high-end market. Because of breakthroughs in technology and design innovation, it does not happen overnight.


The big cake in the color TV market has already changed from an incremental market to a stock market. No matter how it is divided, there will be no drastic changes. The high-end products are big names for both the image of the company and the return on profits. A well-planned profit is more conducive to the progress and innovation of the company.

"Will you spend more than 10,000 dollars to buy a TV?" When you come back and think about this problem, some people may have to think about it. The short-lived TV has a short 3-5 years. After all, it is durable goods. The TV with a price of RMB 10,000 is actually not very expensive, because the TV has to be able to exercise in addition to satisfying all the external benefits.

Not that cheap TVs are not tolerant of operation, but more expensive TVs are often more concerned with the selection of parts and components. Generally, there will be no reduction in an inductor coil, and the replacement of a short wire will reduce the cost of consumers. The situation, the probability of failure will be reduced much. Everything is not absolute, and the emphasis is on probability.


If you plan to purchase 10,000 yuan TV, you will certainly have a range of options, at least a few models of certain brands, you will circle them, and then begin to enter the stage of selection difficulties.

At this time, you have to sort out your intention to buy TV according to your personal situation. For example, I will put the picture quality first, the appearance second, the sound quality third, and so on, these things have a very strong subjective nature, and some of them are joked by netizens. I personally do not think that this is metaphysics. People feel that after experiencing different feelings, they can distinguish between the appropriate and uncomfortable feelings.


So the most central point is to go to the store to see, hear, and compare. Of course, all the salespersons are not able to show the disadvantages of the machine, so the conditions still need to bring their own sources to the store to play. The high score screen will hide some of the flaws in the picture quality. The dynamics, details, and light control all require careful observation before you can draw conclusions.


For Xiao Bai, these operations may be a little difficult. It is not necessarily very reliable to look at word-of-mouth brush reviews. Finding an old driver will save you time and effort.


You may want to find a better quality in a fixed price range, which is also the most tangled place for most people. But I'm sorry to tell you that what you can see, the manufacturers let you see, do not want you to see, you are generally difficult to see. If you do not have a clear experience of right and wrong, then you have to believe in your own experience.

The size problem is the simplest, and what distance dimension tables are noisy, one sample a year. My advice is that as long as your living room is down, the bigger the size, the better. Of course, the bigger and more expensive it is, the more expensive it is, and the prices are all increasing geometrically.

Finally, we must take into account the after sales. You must not throw a tens of thousands of TVs. No matter how good the TV can't avoid accidents, although the after-sale prices become more and more outrageous, at least the timeliness and professionalism of after-sales services are still very important. If you can call at noon in the morning, it would be fine if the service fee is a little higher. I am afraid that you will apply for repairs after you have applied for the first three or five days of service, and then there are still a lot of reasons for this.

to sum up:

Although television is attached with so many attributes, the most important display attributes are the same, and all other attributes can be solved by more excellent methods. The decline in prices is a good thing, but the loss of quality without a lower limit has become a tumor in the development of the industry. No matter how the Internet age develops again, the idea that the Industrial Age has passed down and carefully polished products will never be overdone. Will you spend more than 10,000 yuan to buy a TV? I think I will.

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