Hisense announces Pan Xiaoting as chief experience officer

On April 20th, Hisense announced a grand plan for the promotion of global brands in Beijing, and launched the first 2018 World Cup customized TV-ULED ultra-definition TV series. ULED series TV is the first World Cup custom product created by Hisense for fans around the world, and is also the official TV of the 2018 World Cup. It is expected to be listed in China, as well as in Europe, Australia, South Africa, and more than 30 countries and regions by the end of May. The model is the NU8800 series, and the overseas model is the NU8700 series. The more powerful performance is that nine goals Pan Xiaoting, World Footballer Cannavaro, and national team Zeng Cheng served as chief experience officers of Hisense ULED series television. As the Chief Experience Officer, Pan Xiaoting expressed her perception with 8 words: “Beginning with Yan value, she is trapped in talent”.


Liu Hongxin, president of Hisense Group, attended the press conference and introduced the core content of Hisense's “Yan plan”: “Hisense wants to continue to sponsor major sports events, enhance brand awareness, and give full play to Hisense TV display technology and video image processing technology. Advantages: With internationalized design concepts and global R&D resources, we continue to introduce high-quality, high-value and high-experience TV products to the global market, thereby realizing a rapid increase in the global market share of Hisense brand.” In fact, since sponsoring the European Cup last year and sponsoring the 2018 FIFA World Cup this year, Hisense has already begun implementing the global brand promotion plan.


Since the beginning of this year, hot spots in the color TV market have further focused on high-end large-screen TV products. In the first quarter of this year, Yikang statistics show that Hisense’s market share in the large-screen TV market of 55吋 and above reached 18.71%, and continues to lead the domestic market. Hisense ULED products have become the backbone of high-end products in the Chinese market.

Hisense ULED series television is the first product that Hisense plans to launch. It applies Hisense's latest innovations and technology, which will make the world amazing in terms of design, quality, sound quality and smart experience.

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