With the popularity of the Internet, a lot of popular Internet languages ​​have been created. For example, people often hang around in the "Difficult to dismantle," "Ten moves to refuse" and so on. The emergence of these new words has become a lot of time. The verbal language that netizens often hang around is evident in their popularity. In many TV stations' variety shows, we will often see these new words. But in the future, these new words will be strictly prohibited from appearing on television screens.
The TV station and the network are different, the network is facing the netizens, and the concept of freedom is advocated. The emergence of some new vocabularies reflects the social reality to a certain extent, so the network language will become popular in the network. TV media organizations are very different from online media. As we all know, the Chinese ethnic group has a long history and culture of more than 5,000 years, and the unique Chinese characters are valuable treasures left by our ancestors. Therefore, it should not be tampered with.
â– Advertising also strictly requires strict inspection is the key
In fact, in addition to television programs, there are now many TV commercials that have become hard-hit areas with irregular language. In many television commercials, although there are no new idioms such as “Difficulties in demolishing peopleâ€, many existing idioms are arbitrarily tampered with, which should also arouse everyone’s attention. For example, there are advertisements for some cough medicines, and the original idiom “immediately†was changed to “cough without delayâ€, and some mosquito-repellent products were also changed to “silent without mosquitoes†and so on. Similar to this kind of arbitrarily changing idiom phenomenon everywhere, every day we turn on the TV, we can see that there are many similar situations, whether it is in CCTV or local stations, there are cases of non-standard advertising.
For such advertisements, ordinary adults will look at them with a smile and leave a deeper impression on them, which also serves the purpose of “advertisingâ€. For underagers, they are in the stage of growth and learning, and their understanding of idioms is not high. When they see these so-called "idioms" advertisements every day, they will develop a preconceived notion so that in the long run, even erroneous vocabulary will be won over. This shows that if a large number of irregular idioms and phrases appear on television, the damage done to children is very serious. Therefore, it is based on these comprehensive reasons that SARFT will introduce these new regulations and restrict these irregular behaviors.
The author understands that in the new regulations, the State Administration of Radio, Film and Television clearly requires that broadcast and television organizations at all levels should focus on the screening of subtitles, images, and dubbing in radio and television programs and advertisements, and strengthen the use of common people for the moderators, guests, and other program participants. The prompting of the language and writing guides that all content that does not use the standard language of the country is not allowed to be broadcast. For the problem programs found in the broadcast programs, we must also make a firm stop. From the above specifications, it can be seen that the SARFT's attitude is very clear, and it has made a determination to purify the non-standard language in the TV program channel.
The introduction of new rules is the key to implementation
However, the author believes that although the current regulations are good, there will still be fish caught in the process of implementation. As we all know, many TV stations are now broadcast 24 hours a day. This translates to a daily total of 1,440 minutes. How to ensure that there is no illegal content within 1440 minutes obviously requires the TV station to invest a lot of manpower for review, so it is difficult to be foolproof. If the user sees advertisements that are tampered with idioms, or if they are not standardized online language, it may not have much impact, and therefore there is not too much enthusiasm to attach importance. The General Administration of Radio, Film and Television may wish to introduce a long-term reward mechanism. Individuals who report violations of television stations may be given some material rewards to increase their enthusiasm and join the ranks of the maintenance of the pure land of the TV screen.
Radio and television new regulations
Recently, the General Administration of Press, Publication, Radio, Film and Television of the People's Republic of China promulgated the “Notice on Regulating the Use of National Languages ​​in Radio and TV Programs and Advertisementsâ€. In the notice, the words “people are difficult to dismantle†and “ten movements are rejected†were issued. There is a prohibition on the use of the TV screen. Those who violate the regulations will be severely dealt with. If the circumstances are serious, the program will be aired. So, what's going on here?
SARFT: Disables the use of Internet terms such as "Difficulties in dismantlement" for television programs
In fact, every day we turn on the computer or go online via mobile phones, tablet computers and other devices. A large number of internet language terms appear on our side. As mentioned earlier, “people are difficult to dismantle,†“ten movesâ€, and “do not feel tiredâ€. The Internet language created by netizens such as Love and Xidapou is also endless. And these terms are used in the network, and I think it is also determined by the characteristics of the network. As we all know, in the virtual Internet, there are many grassroots users, and these users can represent a large part of Internet users. The new vocabulary created by grassroots netizens reflects, to a certain degree, the reality of society and wins everyone's resonance. Therefore, the use of network language in the Internet is understandable. Therefore, we have seen that a lot of Internet language has been popular since its inception. For example, giving power, walking, etc., have also become common people's daily lives and have become an idiom.
People can't tear down network language and disable
The TV station and the network are different, the network is facing the netizens, and the concept of freedom is advocated. The emergence of some new vocabularies reflects the social reality to a certain extent, so the network language will become popular in the network. TV media organizations are very different from online media. As we all know, the Chinese ethnic group has a long history and culture of more than 5,000 years, and the unique Chinese characters are valuable treasures left by our ancestors. Therefore, it should not be tampered with.
â– Advertising also strictly requires strict inspection is the key
In fact, in addition to television programs, there are now many TV commercials that have become hard-hit areas with irregular language. In many television commercials, although there are no new idioms such as “Difficulties in demolishing peopleâ€, many existing idioms are arbitrarily tampered with, which should also arouse everyone’s attention. For example, there are advertisements for some cough medicines, and the original idiom “immediately†was changed to “cough without delayâ€, and some mosquito-repellent products were also changed to “silent without mosquitoes†and so on. Similar to this kind of arbitrarily changing idiom phenomenon everywhere, every day we turn on the TV, we can see that there are many similar situations, whether it is in CCTV or local stations, there are cases of non-standard advertising.
Silently transformed into silent mosquitoes
For such advertisements, ordinary adults will look at them with a smile and leave a deeper impression on them, which also serves the purpose of “advertisingâ€. For underagers, they are in the stage of growth and learning, and their understanding of idioms is not high. When they see these so-called "idioms" advertisements every day, they will develop a preconceived notion so that in the long run, even erroneous vocabulary will be won over. This shows that if a large number of irregular idioms and phrases appear on television, the damage done to children is very serious. Therefore, it is based on these comprehensive reasons that SARFT will introduce these new regulations and restrict these irregular behaviors.
New regulations issued by SARFT
The author understands that in the new regulations, the State Administration of Radio, Film and Television clearly requires that broadcast and television organizations at all levels should focus on the screening of subtitles, images, and dubbing in radio and television programs and advertisements, and strengthen the use of common people for the moderators, guests, and other program participants. The prompting of the language and writing guides that all content that does not use the standard language of the country is not allowed to be broadcast. For the problem programs found in the broadcast programs, we must also make a firm stop. From the above specifications, it can be seen that the SARFT's attitude is very clear, and it has made a determination to purify the non-standard language in the TV program channel.
The introduction of new rules is the key to implementation
However, the author believes that although the current regulations are good, there will still be fish caught in the process of implementation. As we all know, many TV stations are now broadcast 24 hours a day. This translates to a daily total of 1,440 minutes. How to ensure that there is no illegal content within 1440 minutes obviously requires the TV station to invest a lot of manpower for review, so it is difficult to be foolproof. If the user sees advertisements that are tampered with idioms, or if they are not standardized online language, it may not have much impact, and therefore there is not too much enthusiasm to attach importance. The General Administration of Radio, Film and Television may wish to introduce a long-term reward mechanism. Individuals who report violations of television stations may be given some material rewards to increase their enthusiasm and join the ranks of the maintenance of the pure land of the TV screen.
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