The "Ultimate Mode" complies with the new normal of Internet TV

Han Yibing said that the State Administration of Press, Publication, Radio, Film and Television clearly stated that Internet TV is a part of China’s broadcast and television industry. Under the new situation, the Internet TV industry has become a new form of broadcasting. The DVB+OTT development model that is being vigorously promoted by the television industry now brings more possibilities to the development of the Internet TV industry, which contains a huge value space.
DVB + OTT users and advertisers' choice

Cable television networks and Internet television are all important parts of today's entire media. Traditional television is still a very important node in home media. The on-demand and carousel content provided by Internet TV has enriched the spread of television screens and there is a great deal of convergence between the two.

The increasing diversity of user viewing habits has brought about the transfer of advertisers. The eMarketer research data shows that since 2012, the percentage of advertisers spending in traditional TV advertising has been declining year by year, while the digital video sector has been on the increase. It is expected that the ratio will reach 37.3% in 2014. CTR Media Zhixun's 2014 advertisers' advertising marketing survey report shows that video ads are still in the forefront of advertisers' advertising media lists.

With the strong involvement of Internet technology, the consumer behavior of TV users and the selection trend of advertisers have changed. Han Yibing believes that in the era of Internet TV, fission and interaction, connection and collaboration are the “new normal” for the convergence of media. Extension to the television field, DVB + OTT mode is the inevitable product.

The operation mode of the broadcasting and TV operator DVB+OTT is an inevitable result of the user's expectation, and is also a promising development trend for future advertisers. In this business segment, excellent friends and friends have accumulated a wealth of experience, is an important promoter to promote industrial upgrading.

Deciding on the success of DVB+OTT

Han Yibing emphasized that measuring the success of DVB+OTT includes five key points and eight basic elements. The five key points are identity, connectivity, collaboration, model, and value; the eight elements are license access, technology, product development, content integration, content operations, marketing, customer service, and value realization. Han Yibing introduced that Premier Pengle has been involved in the construction of DVB+ OTT projects a few years ago, and has formulated individualized operation solutions based on the characteristics of different regions. At the same time, we also pay close attention to the causal relationship between content operations and user behavior data, optimize customer service, achieve a virtuous circle of operations, and provide users with high quality new television services. Hanyi Bing said that the excellent friends and friends are looking forward to working together with their partners to implement the DVB+OTT initiative and hope to achieve product co-building, user sharing, and win-win results.

The Best New Player DVB Value-Added Mode under the "New Normal"

Han Yibing pointed out that with the development of the industry, Superior Pengle has established the “DVB Value-added Mode”, and hopes to work with the broadcasting and television operators to apply radio and television broadcast and on-demand advantages to jointly improve products and enhance the user experience. DVB+OTT This is a good job. Facts have proved that this model is the most stable and most efficient way of cooperation in the industry. The realisation of the value of television screens includes value-added fees and advertising. Excellent friends Pule independently developed an advertising system platform based on user big data. The advertising system has achieved large-scale commercial use and has been operating in stable conditions for nearly one year.

In China, TV is still a screen most valued by Chinese consumers. This screen still has great commercial value in the future. Han Yibing pointed out that Internet TV is the future direction of television development. Premier Pengle is an exclusive strategic partner of the Internet TV licensee Guangdong Broadcasting Television (formerly Southern Media Group), and Unicom and Guangdong Broadcasting and Television have highly consistent views on the promotion of product upgrading and platformization of the nationwide radio and television system. Excellent friends and Pu Le hopes to work together with industry chain partners to use the leading technology, rich content and perfect service to fully tap the potential of this screen, and achieve a win-win situation.

Han Yibing emphasized that excellent friends and Pule has always focused on TV screens, intensively and meticulously, not show, not sensationalism, and it is an Internet TV service provider that has accumulated, has strength, and has a heart in China's Internet TV industry.