Key points for the long-term and effective development of LED companies

For marketing, "rhythm theory" is no stranger to it. "The quality of marketing ability is mainly reflected in the mastery of the market rhythm," said an analyst at the WTO Research Institute in the analysis of the Chinese market and its marketing strategy.

The prices of many commodities have “a year-on-year, year-on-year, year-on-year” phenomenon. “This year's market is bullish, looking at other people’s profits and being stimulated; investors are getting more, profits are diluted, and supply exceeds demand. Next year, because of the low investment, the demand has increased and it has risen.” On the surface, there are some objective factors, such as changes in the end market demand, the weather reasons of the policy, etc., but the main problem seems to lie in the company itself. The judgement, and whether it can accurately follow the market rhythm through accurate judgments. For LED companies, there is a well-known packaging plant because of sudden surprises in downstream orders. “If you know this earlier, you should expand your production ahead of schedule.”

The quasi-market rhythm requires pre-judgment, and it is a kind of ability to make a decision. If, like stocks are short-term speculative, they are chased and killed, fast-forward and fast-out, and greed for a moment, and they have lost the possibility of long-term sustainable development. Moreover, between rising and earning, it is even more impossible to paint the equal sign. Even if it rises even higher, companies still lose money. Because many people seem to be accurate, but because of their poor coordination, stepping on the wrong side, it is possible to step on quasi, but because of the entire resources configuration is out of balance.

Especially at present, the LED market has entered an obvious period of rhythm switch. The market is bullish, and some companies’ nerves are in high excitement. They are rushing to “step on the accelerator” and are no longer considering smooth and safe speeding. In this regard, it was reminded: "Although the market demand growth is a normal phenomenon, but it is not too normal in a short time to increase too much. It should be noted that the main contradiction of the current LED is the "rhythm and efficiency" of the contradiction! If you all It is inevitable that there will be accidents!” Besides, will the blind production bring pressure problems? After the products reach the dealers, can they still be sold to consumers? This is also a question to be considered!

More than one entrepreneur has said that in the lighting industry, there have been many manufacturers circling money, the business inventory is difficult to digest the situation, the product is only completed the transfer from the factory warehouse to the merchant warehouse, the result of the market situation is not as expected, businesses It has suffered losses and overdrawn the reputation of the manufacturers. This kind of practice of eating bread and grain will overrun the future of the market. At present, enterprises must balance their efforts, and in addition to strengthening channel efforts, they must also strengthen their product strength and avoid the phenomenon of 'remarketing and light products'.

Obviously, the speed is important, and the continuous speed is more important, and this can also be extended as follows: The speed of continuous is important. At the same time, continuous benefits and profitability are more important. At present, how many companies are in the dilemma of being small but effective? .

Let's look at the growth expectation for the market in the second half of this year: 2013 is already halfway. There are different views on how to view the market situation in the second half of the year. An optimistic view is that the explosive growth of the LED lighting market will advance. Another view is that although the current market conditions are good, this should be seen as a turning point, or a moderate release, comprehensive judgment, and the initial release to the stage of moderate release in the transitional period. If the channel of the bulb lamp can sink to the grocery store in the consumer's living area, this will be called a real outbreak; at the same time, the price decline will continue in the second half of the year.

It is undeniable that with the accelerated opening of the LED lighting terminal application market, the current participation from all levels of channels to application terminals has greatly increased compared to the past. After a rapid increase in this round of markets, various manufacturers in the supply chain went through a period of time. The efficiency of time integration will be further improved and will stimulate more market growth.

On the other hand, it should also be noted that there are still some uncertainties in the market in the second half of the year, and a new round of turbulent investment is also being brewing in a subtle way. The recent expansion of the Sanan Phase II, Ruifeng Expansion of production and other series of investment expansion operations, as well as OSRAM solo, Chau Ming M & A and other events can be seen as a sign of a turning point in the market, LED lighting industry, there is no lack of confidence full of generous punters, not to lack of behavior An upsurge of out-of-industry investment impulses, 60W-rated 10 dollar bulbs in the second half of 2013 will challenge international brand factories.

Therefore, according to the author, with the expansion of production capacity and price reductions, manufacturers will use more swift momentum to squeeze market space. In the second half of the year, the industry consolidation will become more obvious. Therefore, regardless of whether the weather is fine or not, the terminal market is still bullish. For individual companies, it is a war that can't escape. The future market competition will only become more full and fierce.

I also hope that from the overall growth of industrial development, this round of market demand growth has more "sustainability." As a market competitor participating in this, at this time, more than a sense of rationality and a sense of crisis may seem more desirable, and at the same time, the coordination of the environment and rhythm can be better promoted, and only then can “speed” be brought to the extreme. It is also a blessing for the long-term stable development of the industry.