On October 8th, LeTV Pandora's TV box was sold at 12 noon. More than 1 million people took part in the rush, and one in every 7 Hong Kong people took part. The first 5000 Pandora TV boxes were sold out in 7 seconds.
Another exciting news accompanying the sale of TV boxes was that LeTV has entered into a strategic partnership with Hong Kong’s largest residential fiber broadband service provider, Hong Kong Broadband Network Co., Ltd. (PCCW), to provide new and renewed customers to Hong Kong’s broadband network. Free 12-month LeTVBox (4K Standard Edition) free content, once again sparked hot debate between Hong Kong people.
The Pandora TV box sold by LeTV in Hong Kong is a customized version of LeTVbox Hong Kong that was released on September 24 this year. The configuration uses the latest quad-core CPU, as well as 2GB RAM and 8GB ROM, while supporting high-speed USB3.0 interface, native 4K resolution HDMI output, called the most luxurious TV box configuration.
At the time, LeTV announced at the press conference held in Hong Kong that LeTV Sports had won exclusive rights in the English Premier League broadcasts of Premier League in 2016-2019 in Hong Kong and became the world’s first Internet company to dominate the “Unlimited Premiership†era. At the press conference, LeTV Mobile also officially released the version of the Super Mobile Netcom Netcom. In addition, LeTV also launched three flagship six third-generation super TVs in Hong Kong, which is also the world's first eco-TV. The three flagship, six products, all lower than the production cost pricing, through ecological subsidies hardware.
At the press conference, Le Tsui Holding’s vice president and chief executive officer of Asia-Pacific Region, Mo Cui-tian, said: “Letvision Hong Kong will not be the Hong Kong version of Letv, but Hong Kong’s Letv, which will completely build the terminal and content products based on the preferences of Hong Kong users.†The Pandora TV box that was sold was tailor-made for Hong Kong users.
According to LeTV Hong Kong’s official introduction, LeTV’s “$0 Hurricane†user experience program is based on the “$0 price†method to surprise Hong Kong users. Users only need to pay a refundable HK$399. Enjoy the rich contents of the Letv box within 6 months. If the user returns the box within the trial period, he will be refunded the deposit. If the customer chooses to continue using it, they can receive over 6 months of free content. If users purchase LeTVBox (4K Standard Edition) from October 8 to November 18, 2015, they will also receive a 1-month-rated sports package (including football).
Such a cost-effective product, once released, has ignited the intense interest of Hong Kong fans. On the day of the sale, Hong Kong, with a total population of just over 7 million, will have as many as 1 million people participating in the initial activities. On average, one in seven Hong Kong residents will participate. The first batch of 5,000 Pandora TV boxes will be sold out in 7 seconds. Set a new record.
In fact, this is not the first time Hong Kong fans have been lining up to buy. Earlier, Hong Kong’s Apple Daily reported that there were over one hundred fans on the day before the opening of Hong Kong Computer Festival. They lined up tents and waited in line to wait for the purchase of LeTV products. After LeTV entered the Hong Kong market in August last year, it had three times to buy 1,000 X50Air. On October 9th, the first batch of 1,000 super TVs snapped up in Hong Kong, which took 9 minutes and 38 seconds. After the two snapping-ups, only 9 minutes were used to subvert the Hong Kong history of smart TV sales. Can compare the data is that Hong Kong's more than 10 TV manufacturers sold only about 1,000 units a month, no doubt Super TV has achieved great success in Hong Kong.
Three buy-ins, three "seconds-per-match" results helped LeTV defeat the Japanese and South Korean brands in three months, becoming Hong Kong's single-model best-selling smart TV. Never had the brand ever achieved so much success in Hong Kong in such a short time. Created a Hong Kong miracle.
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