Over-the-counter glasses have become a popular trend and symbol, and this may lead to the popularity of smart glasses

If you think that only fashion people or "influxes" will wear sunglasses every day, then this concept needs to change. We will do this when smart glasses become ubiquitous in the future. Technology companies hope that we have the belief that those who are not nearsighted and who don't have the habit of wearing glasses will need a pair of augmented reality glasses in the future. Will this change the market for the entire optical industry? It is very likely that it has already begun.

Snap has just released the second-generation Spectacles 2, which allows us to take photos and videos underwater. Although there are no other functions that can be done more than the previous generation, it has begun to sneak technology on our faces.

Over-the-counter glasses have become a popular trend and symbol, and this may lead to the popularity of smart glasses. “This is reflected in the early interest of users in these products,” said Aaron Rowley, founder of Vue Smart Glasses. The company's products use audio rather than visual technology to convey information. He said: "We have a considerable number of orders now, although it is not hot, but the booking volume is still higher than our imagination, which of course proves that smart glasses are a promising type of products in the future."

A few years ago, with the delisting of Google Glass, smart glasses seemed to enter a dark age, and many people were not optimistic about this type of product. Companies like Epson, Solos and Everysight are still sticking to it. The editor of Jobson Optics, Andy-Kapp, has written a lot of articles about smart glasses. He still believes that such equipment can not only make life more convenient, but even become an indispensable part. Karp said: "More and more consumers are starting to try smart glasses, but at present many people are for function, not fashion. To be honest, most smart glasses don't look fashionable, because the main energy is currently They are not placed on the shape."

That is to say, there are already fashionable smart glasses that have surfaced, just like VSP Global's smart glasses. Karp said that such products also have built-in activity trackers, but not as cumbersome as car cameras, so designers have more room for manoeuvre in the design of the frame. He believes that when not only users of myopia wear smart glasses, those who have normal vision and do not need to correct vision are actively wearing smart glasses, so it is time to start replacing smart phones.

Take the Epson Moverio series of smart glasses as an example, non-myopia users can also wear. “Our products are sold to users such as drone drivers, remote control operators, visitor experiences in museums or theaters,” said Eric Mizufuka, product manager at Epson. “The main problem is to let others know that you are wearing smart glasses and, more importantly, to let others know why you wear this product.”

But at the consumer level, the market is still a niche market. “Today, over-the-counter smart glasses have begun to enter life, but they are still very small. In fact, the practical value of these glasses far exceeds their cost and appearance. At the most, before the smart glasses become mainstream, the size and function of the products Prices, prices and shapes need to be greatly improved, not to mention the discerning fashionistas."

In other words, although smart glasses are not fashion accessories, the current embedded display is still practical, not on. The current situation is, "What can smart glasses do?" Not "How does it make me look?"

Everysight is the market leader in the sports smart eyewear market, especially for bicycle riders, whose products can display information including direction, speed and athlete's heart rate. According to the team, about 80% of users need over-the-counter smart glasses.

“Smart glasses hide technology in the shape of ordinary glasses and look very stylish,” said Everysight Digital Director llay Avni. “We spent a lot of energy creating beautiful glasses and a seamless integration of the cyclist's helmet, while carrying all the computing power and technology we have.”

For Avni, we will see more ways to integrate seamlessly in the future. He said: "I expect more smart glasses companies to appear, we will see a variety of different types of smart glasses. In this regard, we are already at the beginning of a new era."

According to Leslie Muller, director of the company's Global Innovation Lab, the most critical issue is design. “One of the oldest wearable devices in the eye world. He is both a medical accessory and a fashion accessory, so respecting the design elements is critical for wearable devices.”

However, there is another form of product in the future, that is, smart contact lenses, which will one day make smart glasses redundant. Stephen Villi, founder of Inno, a smart contact lens company, believes he has more bets on the future.

“We created an optical product that is the designer's ability to design smarter, higher performance smart glasses. In our survey, in addition to correcting vision, including age, population, games and social media. Interest is an opportunity to augment the reality."

Before that day, whether there are many people who don't need glasses to wear smart glasses is still uncertain. But while it's too early, the future of over-the-counter smart glasses may change.

Jobson Optics Group's Karp said: "With over-the-counter smart glasses is selective, the occasion of wearing depends largely on lifestyle or work needs. When the function of smart glasses becomes very rich, it can become us The most important part of life."

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