Slowdown in production and sales of home appliances

The slowdown in China's manufacturing industry in June showed that Chinese manufacturing represented by automobiles and household appliances is under pressure from orders and stocks.

On July 1st, China's Manufacturing Purchasing Managers' Index (PMI) in June was 50.1%, released by the China Federation of Logistics and Purchasing and the National Bureau of Statistics Service Survey Center, which fell 0.7 percentage points from the previous month to a new 4-month low. Approximate 50% of the line.

Zhong Yikang believes that the PMI value is almost approaching the 50% threshold, which means that due to the sluggish domestic demand, the prosperity index of China's manufacturing factories continues to deteriorate. The automotive industry and home appliance industry represent China's manufacturing industry. From the current state of industrial operations, China's home appliance manufacturing industry is also under pressure to reduce orders and increase inventory.

Compared with the situation in which production was declining, market demand also began to show signs of weakness in June. After the end of the energy-saving and subsidies-for-subsidy stimulus, the Chinese home appliance market also fell into an unexplainable adjustment period in June. The data of Zhongyi Kang Zhoudu shows that in the 25th week (June 17-June 23), the retail volume of TVs, refrigerators, and washing machines represented 37.8%, 29.8%, and 43.7% of Ruishui, respectively; Factors affect the week's gains close to 100%.

In the second half of this year, under the influence of factors such as weakening macroeconomic environment, withdrawal of stimulus policies, and lack of overseas demand, both domestic and overseas sales of home appliances have been weak. After escaping from the umbrella of policies, small-scale enterprises with difficult operations may face the situation that they are eliminated or merged by the market.