E-commerce rapid expansion of LED companies how to do?

LED companies must understand that the rise of e-commerce is an inevitable trend of development. As we all know, e-commerce is less expensive than traditional dealers in terms of stores, utilities, labor, warehousing, and logistics. The cost-effectiveness of the products displayed is higher than that of traditional dealers. Therefore, the development of e-commerce is bound to increase. The impact on the profits of traditional dealers. What traditional dealers earn is the asymmetric money of customers and products, but the development of the network will make this phenomenon no longer exist. The arrival of e-commerce will definitely affect the profits of the traditional sales model, and will also affect the existing channel mix model of the lighting industry.

At the current stage, e-commerce is only a buying channel in the lighting industry. Consumers generally understand the brand's information through known purchasing channels and traditional media, and then only through the e-commerce channel to buy cost-effective products. . From a consumer's point of view, the advantage of e-commerce is convenience. Consumers need only one computer to browse all products.

The disadvantage of e-commerce is that it cannot provide perfect services. At present, e-commerce cannot provide a series of services according to the individual needs of consumers. Because lighting consumers include mass customers and professional customers, the two types of customers have different requirements for products. Mass customers often purchase large-scale products with high performance-price ratio, and they can solve demand through e-commerce channels. The demand for professional customers is high, including lighting design, light design, etc. Currently, e-commerce cannot fully meet their needs. If e-commerce can solve the needs of such customers in the future development, it will become a mainstream sales channel.

The rise of e-commerce will inevitably affect the profits that LED companies have gained through traditional distributor channels. This is a stage that the industry must undergo through maturity. Therefore, LED companies must respond to their own long-term development goals. Traditional sales models, such as dealers, must adapt to the development of the times to embrace e-commerce and thus embrace change. The future products will develop in the direction of e-commerce. LED companies need to accept changes to meet the challenges, make strategic deployments based on their own development, current goals, and long-term development goals, and select sales channels suitable for their own development, such as circulation-based enterprises. Can choose the e-commerce channel with low cost and profit, while the engineering enterprise needs to improve the personalized service ability to meet the customer's needs, so as to ensure the rapid development of the enterprise.