LeTV responds to Xiaomi: There is no question of stopping the TV

On June 16th, in response to the question about LeTV by Xiaomi, LeTV responded positively by saying that LeTV is cooperating with China Broadcasting, the broadcast control platform, to rectify Internet TV terminals and that there is no question of being suspended.


In terms of content, LeTV is its own content + public network content, and Xiaomi is not a dimension of the public network content; LeTV, even with membership fees, TV is also cheaper than Xiaomi TV.

According to Albuquerque Ablimiti, Vice President of LeTV’s Strategic Planning and Management Department, industrial alliances are not ecological, but there is already a convergence of resources, a patchwork of mercenaries, and no control over all aspects of resources. There is too much value.

In addition, LeTV also announced the music version of Le 1Pro, sold 2599 yuan; Le Max temporarily pricing 3299 yuan, 100 yuan per 100 million reservation price down to 100 yuan price.

In response to previous questions about LeTV's content, LeTV responded positively to it on June 16th:

Question 1: The broadcast control platform is suspected of violating the regulations and TV may be stopped at any time.

Response: Xiaomi doesn’t know the law, or has ulterior motives and misleads the public.

LeTV said that it is currently cooperating with China Radio International (one of the seven largest licensees of the Internet Television Integrated Broadcasting and Control Platform) to rectify Internet TV terminals; currently, the joint rectification program has been reported to the regulatory authorities and has met the policy requirements. Until finally passed.

LeTV also emphasized that Super TV as a large-screen consumer electronics product, the hardware itself market sales is open; Radio and TV 181 documents supervise the content on the broadcast control platform and broadcast control platform, rather than supervise the sale of TV hardware.

Question 2: Friends of the business content is twice as much as music content, free content up to 82%.

Response: Xiaomi uses public network content, and many of its free content is still fragmented.

LeTV believes that millet's own platform "zero content", television uses public network content, it claims that its own content ecological industry-wide first; and all manufacturers can achieve through cooperation with broadcast control platform and content parties.

LeTV further added that this alliance-style cooperation has been used by traditional manufacturers many years ago, but this alliance is facing a game between multiple content providers, and LeTV's own content library + public network content There is no comparable.

Question three: bundling annual fees, requiring users to continue renewal as a scam

Response: Hardware price + service fee price = hardware production cost (an annual fee is a gift); after the service expires, the user can choose whether or not to renew. Without renewing users, you can still enjoy public network content services.

In terms of price, LeTV made a comparison: Super TV S40Air is priced at 999 yuan +980 yuan (two years of music as full-screen film and television members), the total price of 1979 yuan, while Xiaomi 40-inch TV is priced at 1999 yuan. In addition, Xiaomi's so-called LeTV "bundle" annual fee is actually a free gift, not purchased separately from 1979 yuan.

In addition, LeTV also said that full-screen film and television members in the annual service fee in the Super TV and super mobile phone can communicate with each other, super-mobile phone every purchase for one year of annual fees, hardware prices straight down 300 yuan. After the service fee of Super TV expires, users can choose whether or not to renew their fees. If they do not renew their fees, they can still enjoy the contents of the public network.

For the composition of the 490-year fee, LeTV said that the purchase of annual fee members can watch all high-definition video content, including 4K, 3D, Dolby, etc.; In contrast, Xiaomi more than a single 5 yuan fee, its 18051 content 82% of the library is free of charge, and the fee content is 18%. The content of future new charges does not include them. Relatively speaking, LeTV members are not deceived.

Le Max Pricing Announcement and Le1Pro Gold Edition Debut

According to reports, Le 1pro gold version costs more and the manufacturing process is more complex. LeSpot's golden process has overcome the industry's four major challenges, better than the metal frame and double-sided glass design. On this basis, the price of Golden Music 1Pro has also increased, from 2499 yuan to 2599 yuan, open the appointment on June 30, July 14 to open the purchase.

For Le Max, Feng Xing said that the result of the referendum on the Le Max engineering machine was 3,599 yuan, and 1.5 million were reserved users. This production version, Le Max Silver Edition is divided into 32G, 64G two versions, gold version is divided into 64G, 128G two versions, the tentative price of the four versions are 3299,3499,3599,3999 yuan. Reservations begin at 5pm on June 16th and open on July 7th.

LeTV also disclosed that not only that, Le Max will adopt dynamic pricing, booking for every million people, and the price will drop by 100 yuan until it reaches the limit price. However, LeTV did not disclose the specific cost of the limit price.

In addition, Feng Xing also stated that by the end of August 2015, the growth rate of LeTV's mobile phone capacity has been basically completed, and a stable supply can be maintained; on the channel, as of the end of June, there will be more than 2000 Lepar offline channel stores nationwide; 4,000 Dixon stores will also be introduced into the LeTV experience area.

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