According to the Gulfnews website in UAE, the domestic brand Hisense will release a new generation of television technology in 2015. Terry Wang, general manager of Hisense Middle East, said that in recent years, Hisense has been investing heavily in research and development, and 2015 will be the result of flowering.
Hisense's 100-inch laser theater TV, independently developed by the company, is placed within a space of less than 0.5 meters from the wall and can project more than 100 inches of display screen. This TV has full HD resolution and saves about 60% more power than LCD TVs of the same size. The price is about 20,000 US dollars (about 122,000 yuan), the price is also lower than the same size LCD TV, and is expected to be on sale in the United Arab Emirates in the second half of 2015. Terry Wang said that the laser TV built-in VIDAA operating system, do not feel tired eyes for hours of watching.
The head of the Middle East also said that Hisense has a long-term business strategy. In the past decade, Chinese brands that competed in the same period have gradually withdrawn from the market and disappeared. In the past three years, Hisense’s market share has continuously increased and it has explored another opportunity.
According to data released by market research agency GfK, in the fourth quarter, Hisense ranked fourth in the United Arab Emirates, ranking behind Samsung, LG, and Sony. It is reported that Hisense's goal is to become the first Chinese green brand in the next three years.
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