Lions Gate Filming "Engagement" E-Media: Making a Good Story of China

Lionsgate

One party is "the first share of China's media," and one party is the largest independent producer in the United States. With the release of the first batch of cooperation films on the same day, the “marriage” between the two parties will surely attract the attention and expectations of the industry and fans. Xiong Chengyu, a professor at the Tsinghua University and director of the National Cultural Industry Research Center, said in an interview with reporters that the two sides can use the Hollywood movie language to tell Chinese stories in the future and be accepted by fans all over the world.

In recent years, the average growth rate of the Chinese movie market has reached 30%, and it has become the world's second largest movie market after the United States. The survey data of the American Film Association shows that in 2014, the global movie box office revenue increased by 1% compared with 2013, in which China’s box office revenue rose by more than 3%, while the United States and Canada’s box office revenue decreased by 5%.

With the North American movie market gradually becoming saturated, China's huge film consumer market naturally makes Lions Gate Studios unstoppable. “The confirmation of this partnership is very important, which means that we have joined the entertainment and film business in China.” Lion Warren CEO Jon Fehrheimer also specifically mentioned that “just last month, the Chinese movie box office It has surpassed the United States for the first time to become the global box office champion."

Many common points also made Lions Gate have a strong interest in E-Media, the Chinese partner. "If both parties are leaders in the industry, they are committed to innovating and focusing on quality video content," said Fairheimer.

It is reported that E-Media, which was born in 1998, has now grown into a listed Chinese large-scale cultural and media company covering the four major segments of cable network operations, advertising and film and television drama business, investment management, and tourism hotels; as a diversified global company Leading entertainment companies, Lions Gate Films' business also covers television, digital distribution and other content except for movies.

Based on this, in the next three years, in addition to jointly carrying out film and television project cooperation, the two parties will also discuss the development of derivative products such as online videos and theme parks, and conduct all-round cooperation in other areas.

Unlike Lions Gate, which hopes to use e-broadcast media to obtain "real money and silver" from China's huge film market, e-broadcast is looking forward to finding a bridge into the international movie market. Liu Shabai, chairman of the company, said: “The Lions company's mature film operation model and production philosophy have made a key step for us to enter the international film market in the future and truly take a place in the international film industry.”

In Xiong Chengyu's view, there is an opportunity to enter the international mainstream film market, learn to understand its operating rules, it is possible to create or even go beyond the other side, "This is the biggest benefit to the electric media."

“In the early years of the global movie “Kung Fu Panda”, Kung Fu and Panda were Chinese, but “Kung Fu Panda” was American. Facts have proved that the cultural resources of China and the United States have a strong commonality of resources and resources for cooperation. There is a lot of room for cooperation and potential for the future. "Infinity." Dai Daojin, deputy governor of Hunan Province, said that this powerful alliance has also marked that China's cultural industry has found a new point of struggle in the global market. The prospects are promising and promising.

However, as Fairheimer said, this cooperation also faces the challenges of different cultural conflicts between China and the United States, fierce market competition in TV dramas, and uncertainties in the return on investment videos. "How to find the space for profit on the basis of the existing film policy and how to coordinate the integration in different cultures and so on, both parties need to think deeply." Xiong Chengyu said.