NVC Optoelectronics Technology: The most important thing in corporate M&A mentality

——Interview with Wu Changjiang, President of Huizhou NVC Optoelectronics Technology Co., Ltd.

In 2006, some people called it the first year of foreign investment in China's retail industry. Best Buy Holding Five Star Electric Appliances, Wal-Mart's Acquisition of Good and Many, Tesco's Capital Increase Tesco, Parkson's Repurchase of Mainland Stores, B&Q's Oriental Home, and Home Depot's Home Furnishings, and in November 2006, Gome completed the price of HK$5.268 billion for Yongle Electric The merger has become the largest corporate merger and acquisition case in China's home appliance chain industry. On the other hand, in October 2006, BenQ Lee? J Yao announced that a year and a half ago, BenQ’s acquisition of Siemens’ mobile phone unit failed. BenQ Mobile’s bankruptcy and restructuring had lost as much as 840 million euros, which caused a cold water for corporate mergers and acquisitions.

Similarly, the lighting industry as a sunrise industry is also undergoing a wave of mergers and acquisitions. In August 2006, NVC fully integrated Huizhou Zhongda Technology Co., Ltd., a well-known lighting company, and merged its “generational” brand into the largest M&A case in the lighting industry in 2006. As the core figure in the merger, Huizhou Wu Changjiang, president of NVC Optoelectronics Technology Co., Ltd. is undoubtedly the focus. At the annual meeting of corporate leaders at the end of last year, Wu Changjiang talked about “enterprise mergers and acquisitions and brand dreams” and opened up mergers and acquisitions for integrated resources and brand expansion. topic. Recently, Wu Changjiang accepted an interview with this reporter and once again talked about mergers and acquisitions.

Wu Changjiang: President of Huizhou NVC Optoelectronics Technology Co., Ltd. The top ten outstanding figures in China's lighting industry, the vice president of the Chongqing Chamber of Commerce in Guangdong Province, and the rotating executive chairman of the annual meeting of the China Business Masters Forum. Business Quote: We have to make NVC lighting products can be sold like carrots and vegetables!

Corporate mergers and acquisitions change the traditional meager profit mode

Reporter: In the lighting industry, most of the market share has been occupied by foreign brands such as Philips, GE, Panasonic, etc. Philips Lighting is a unique show, and has merged with many large domestic lighting companies, and quite a number of domestic lighting companies are posting Card, how do you think about this phenomenon?

Wu Changjiang: Philips is one of the world's three major light source giants. It does have its own advantages in the market, but now domestic lighting companies and brands have begun to rise, such as NVC, Op, etc., many aspects have already surpassed. NVC is weak in the field of light source, and is the domestic leader in the field of lighting. Now many multinational giants including Philips Lighting have admitted that NVC is indeed the domestic leader in the field of lighting, which indicates that domestic enterprises still have their own advantages.

Reporter: The annual output value of China's lighting industry has exceeded 140 billion yuan, but the entire lighting industry has nearly 20,000 production enterprises. Zhongshan Guzhen Town has gathered more than 5,000 lighting enterprises. trend?

Wu Changjiang: Because of the low barriers to entry, the scale of enterprises in the lighting industry is generally small and mixed. However, the entire lighting industry has begun to reshuffle. Although some enterprises are still entering the lighting industry, the number of enterprises has begun to decline, and Huizhou small lighting companies have closed down too much last year. The meager profit model has not gone, and companies must build global brands and expand. In August last year, NVC Lighting established a production base in Wanzhou, Chongqing, and established Chongqing Enweixi Lighting Co., Ltd., involving an investment of 650 million yuan, forming an annual output of 800,000 sets of grille lights, 4 million sets of brackets, 20 million sleeves. The production capacity of the lamp is planned to be completed this year, which is to prepare for the full expansion of the company. "Creating a world brand and striving for the industry first" is NVC's business pursuit and philosophy. In the future, NVC will accelerate the pace of NVC's overseas brand expansion through mergers and acquisitions, and completely change the original meager profit business model. The purpose of corporate mergers and acquisitions is to integrate resources

Reporter: In August last year, NVC fully integrated the lighting industry veteran Huizhou Zhongda Technology Co., Ltd., and merged its 'generational' brand, becoming the largest merger case in the lighting industry in 2006. This strategic move by NVC is based on what considerations, and how do you view it as a leader of the company?

Wu Changjiang: We have developed a little faster in recent years, so we need funds. We introduced strategic investor Softbank last year. What should we do after the money comes in? At that time, shareholders felt that they had to make mergers and acquisitions. As an investor, I knew very well that they wanted to make the order as big as possible and make the report look better. However, as a leader in the enterprise, we must consider the long-term development of the company. I think that mergers and acquisitions should consider both horizontal and vertical aspects. I was thinking about doing vertical mergers and acquisitions. The same thing should be slowed down first. See if we need it. What is the purpose of the merger? If the project company does not need it for the time being, I would recommend not to go to the merger. If the market's production capacity, the market's sales volume is so big, you go to buy a similar company, who buy it for sale? If the demand is large, the market is in short supply, your production capacity can't keep up, and it takes a long time to invest in construction. This is a process. You can acquire similar enterprises through mergers and acquisitions. This is feasible. Therefore, mergers and acquisitions are just a representation, the real purpose should be to integrate resources.

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