Lampu Ancient Town is China's largest lighting industry base. The positions and attitudes of the business owners here often reflect the development of the entire industry. Through interviews, we found that their views are strikingly similar: when talking about 2009, everyone agreed that it is a year of explosive growth of LEDs, but the industry standards are missing, the market is slightly confused; energy-saving lamps are not affected by the economic crisis. Market competition is becoming increasingly hot, and price wars are constantly on the rise; corporate brand awareness is generally enhanced, and the market shifts from product competition to service competition.
Mentioned in 2010, the owners of the ancient towns are full of confidence, consistently optimistic about the future lighting lighting market, and believe that brand competition will be more intense, whether it is home lighting or LED lighting, the market will further "big waves", the more brand companies The stronger the company, the weaker the innovation, the more backward it is, and the whole industry is moving towards a polarized direction. The stronger the stronger, the weaker the weaker.
To build a strong brand, you should first make a good product.
There are more than 5,600 lighting companies in Guzhen, but the homogenization of products is serious, so we must establish brand differences and build strong brands. The first thing we have to do is to make the products of the products, to do high quality, to do the quality, and to have the strength of our brand. At this time, the brand can be linked, and the product will be available first. In the 18 years of this industry, Shengqi Lighting Group started with the products and has been committed to improving the quality and service of the products. We believe that in 2010, brand differentiation will become more prominent, the whole industry will pay more attention to brand building, and who will be the next brand recognized by consumers, we will wait and see.
Create a leading brand of overall home lighting
LED lighting products took the lead in the Guangzhou Guangya Exhibition and the Guzhen Light Fair in 2009, and more LED lighting products have really begun to enter people's field of vision. The prospect and application of LEDs have been particularly impressive. The obvious recovery of the global economy in 2010 will usher in the spring of the lighting industry. The main trends in China's lighting industry are brand diversification, enterprise strength, market branding, clear pattern, intense competition, product personalization, and terminal. Strong, service star. Our biggest business goal next year is the brand goal. We will upgrade the outlets, products, services, image, brand and market. It is bound to become the leading brand of overall home lighting, with an annual sales target of 250 million yuan.
Energy-saving and environmentally friendly lighting products will become the focus of attention
As the competition in the lighting industry continues to escalate, excellent manufacturers are bound to work hard on customer service, shifting from a competitive landscape dominated by product competition to a competitive situation centered on service. In 2009, traditional commercial enterprises stepped up their strategic layout and rushed to develop LED products. The high-power LED lighting products independently developed by Fuxing Group suddenly emerged. In the future, the lighting industry will face more pressure from energy-saving regulations, and manufacturers must develop competitive products to deal with them. Reducing greenhouse gas emissions such as carbon dioxide will be an inevitable trend. Under the circumstances that the luminous efficiency is increasing and the cost continues to decline, the economical and environmentally friendly lighting products and technologies will be the focus of continuing to attract industrial attention in the future.
Two levels of differentiation, apparently invisible channel competition
Due to the financial crisis, many export enterprises have turned to domestic sales this year, and market competition has become more intense. Some excellent enterprises with brand advantages and channel advantages quickly opened up the distance from SMEs, and the market polarization is more obvious. However, the industry in China's lighting industry is still generally strong. In 2009, LED applications were in a critical period. The trend of LED lighting to replace traditional incandescent lamps has become a consensus. At the same time, more and more enterprises regard invisible channels as the main direction of attack, and the competition of invisible channels is increasingly intensified.
I believe that the future competition of enterprises is the competition for services, the competition for capital markets, and the competition for talents. Whoever gets the best talent and business resources will win the market.
Make the entire lighting industry creative
The development of the lighting industry in 2009 has been advancing by leaps and bounds, focusing on the trend of technological innovation as the center, leading the development of the entire lighting industry. LEDs have been widely used in lighting products for a wide range of applications, and energy-saving lighting is deeply rooted in the hearts of the people. From the point of view of marketing methods, it is still dominated by specialty stores and dealers. Lighting products with novel styles, guaranteed quality and reasonable prices are more likely to win the favor of end consumers. As far as the brand is concerned, brands such as Aox, NVC, Op, Sanxiong, Aurora, Huayi, and Benbang are worthy of attention. They often highlight the brand connotation with event marketing, and continue to strengthen the linkage between marketing and R&D by integrating brand and integrating relevant supporting resources, so that brand ideas and product ideas are highly integrated. In 2010, the lighting industry has a bright future. I hope that the entire lighting industry can be creative.
High-end lighting products are getting popular in the market
Today's high-end lighting products are more in line with the general needs of modern consumers. The characteristics of terminal consumption have put forward certain requirements for enterprises. The styles of the products they develop must be new, the quality must be good, and the service must be in place. From the point of view of marketing methods, the lighting enterprises in Guzhen gradually developed from the business to the merchants, and the communication between the manufacturers increased. When enterprises choose talents, the requirements for talents are higher. 80% of the required employees are graduates from colleges, especially the comprehensive quality of employees, which is very important to the image of the company. More brands will be born in 2010, and the price/performance ratio of products will be higher.
Corporate brand and quality awareness is generally enhanced
In 2009, the brand awareness and quality awareness of lighting companies were generally enhanced. As far as the field of light sources is concerned, products and market operations are becoming more mature, and channels are more focused on flattening. Many companies are equipped with business personnel to open up markets and sales channels to penetrate county-level markets. It is worth noting that network marketing has begun to receive attention and has been promoted. For example, the “Xingbang Procurement†model has attracted much attention in the industry, which is expected to become a mainstream marketing model in the future. In addition, marketing channels are also continuously segmented, and hardware, engineering and other channels are valued. In the management mode, the management mode of other industries has been further introduced into the lighting industry, such as Taiwan PMC management mode and ERP terminal management mode. In 2009, companies that have paid and “passed through†will have better returns in 2010.
The branding of energy-saving lamps will become more obvious
The financial crisis has given the Chinese lighting industry a lesson, and enterprises must make steady progress. In 2009, it can be said that it is a year of export sales. Many enterprises have turned to the domestic market, and the competition in the domestic market has become increasingly fierce. I believe that companies that passed the 2009 assessment will be able to survive 2010. Our light source enterprises have two aspects worthy of attention. First, the LED development momentum is rapid, and the products are widely used in the engineering field. For example, products such as guardrail tubes are in a hot trend; secondly, the induction lamp enterprises have begun to exert their strength and have received extensive attention from the industry. In 2009, in terms of marketing methods, the phenomenon of credit sales and distribution was more common and the number was larger. Some businesses do not hesitate to sacrifice the interests of the manufacturers in exchange for their own interests. In 2010, it was a more obvious year of branding in the energy-saving lamp market. By occupying the commanding heights of the brand, it was able to stand out among the many companies that were mixed.
The key to home lighting brand competition in 2010
2009 is a year of popular and chaotic home lighting brands. Many lighting companies have entered the home lighting industry and are developing rapidly. Kemen Lighting has established nearly 200 specialty stores and shop-in-shops throughout the country this year. Recently, Kemen Lighting has been upgraded to Zhongshan Kemeng Optoelectronics Technology Co., Ltd. 2009 is a year of hard work. The overall relocation of the factory is twice the size of the original. The introduction of a large number of modern production equipment has quadrupled the production capacity. The Kemeng image store in the ancient town also moved to the most prominent position of the century lighting this year, and the area has doubled. Enterprise reform will certainly bring pain, but after the reform, it can greatly enhance the competitiveness and brand influence of enterprises. 2009 is the integration year, reform year and development year of Comon. 2010 is a key year for home lighting brand competition. Comon Optoelectronics is fully prepared.
Expand production line's rich product line
Despite the reduction in orders in many lighting companies in 2009, the Xingshu Lighting Factory, which is used as a supporting light source for lighting, has not slowed down its development. In addition to the expansion of the production line, it has enriched the product line, except for conventional piping. The production has also begun to increase investment in various types of U-type energy-saving lamps. In 2009, I made some inspections on places with good investment environment like Fujian Yunxiao. If there is a suitable opportunity, I will consider expanding investment. Recently, the company has become a member of the National Standards Committee of China Lighting Enterprises. We will strive to make Xingshuo Lighting the best supplier in the lighting industry.
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