Recently, I visited Shenyang's major lighting stores. Through a large number of observations and investigations, it shows that with the development of the Internet online shopping platform, it has increasingly penetrated into the lives of the general public. “Online shopping is quite convenient from many aspects. But I found that many customers come to the store to look at the lighting brand, look at the style, remember the model, and then buy it online. This allows the merchant to even have a 'utilized' Feeling.†A lighting brand agent in Shenyang revealed that with the rise and development of online shopping, the overall sales of lighting stores have been declining.
“I often go to the store to look at the brand models and styles of the lamps, and then find similar products on the Internet. I just bought a set of bedroom mirror headlights online last week. The store sells more than 600 yuan, but the online only sells 300. Yuan, it will be less than 300 yuan at a time." One buyer, Ms. Zhang said that there are many online shopping malls that sell lighting, as long as you can think of the lighting brand, type, model, style, size, almost in the mall. Can find, save time, effort, and save money.
In addition to price concessions, online shopping is basically not limited by traditional factors such as business hours and business locations. Many online lighting malls also have specialized personnel to design lighting according to the consumer's budget and room decoration style. For example, if the consumer fills in a budget of 2,000 yuan on the website and then uploads a photo of the room where the lighting needs to be installed, the mall will automatically filter out a complete set of lighting products suitable for the consumer's home. Consumers can select the most suitable lighting within the budget. , further saving time and effort. This is also one of the biggest highlights to attract young consumers.
According to Internet data, nearly 40% of consumers are not satisfied with online shopping of home building materials. The main reason is that after-sales service and logistics distribution are “not to forceâ€. Many decoration consumers have encountered online shopping lamps and found that the gap between the physical and the physical is too large, materials, styles, colors, etc. and online image display or inconsistency with the physical store, some lamps even damaged during the logistics and transportation, etc. Miserable. Randomly consulted some online lighting mall customer service about the three-package warranty and other things, the response is mostly "discounted goods, not within the scope of the three guarantees."
“I often go to the store to look at the brand models and styles of the lamps, and then find similar products on the Internet. I just bought a set of bedroom mirror headlights online last week. The store sells more than 600 yuan, but the online only sells 300. Yuan, it will be less than 300 yuan at a time." One buyer, Ms. Zhang said that there are many online shopping malls that sell lighting, as long as you can think of the lighting brand, type, model, style, size, almost in the mall. Can find, save time, effort, and save money.
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In addition to price concessions, online shopping is basically not limited by traditional factors such as business hours and business locations. Many online lighting malls also have specialized personnel to design lighting according to the consumer's budget and room decoration style. For example, if the consumer fills in a budget of 2,000 yuan on the website and then uploads a photo of the room where the lighting needs to be installed, the mall will automatically filter out a complete set of lighting products suitable for the consumer's home. Consumers can select the most suitable lighting within the budget. , further saving time and effort. This is also one of the biggest highlights to attract young consumers.
According to Internet data, nearly 40% of consumers are not satisfied with online shopping of home building materials. The main reason is that after-sales service and logistics distribution are “not to forceâ€. Many decoration consumers have encountered online shopping lamps and found that the gap between the physical and the physical is too large, materials, styles, colors, etc. and online image display or inconsistency with the physical store, some lamps even damaged during the logistics and transportation, etc. Miserable. Randomly consulted some online lighting mall customer service about the three-package warranty and other things, the response is mostly "discounted goods, not within the scope of the three guarantees."
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