Most innovations in soymilk makers now focus on functional diversity, ignoring the soymilk-based innovation. From the perspective of consumers, whether it is a loyal consumer of soya milk or a new generation of young consumers, we would like to experience the freshness of soy milk itself.
It is difficult for traditional soya-bean milk makers to cultivate new generation young consumer groups, which is one of the reasons for the decline of the soymilk industry. From the process of making soymilk for home soya-bean milk makers, consumers need to go through the process of bean brewing, machine grinding, boiling and washing. The whole process takes about 15-25 minutes. This is very difficult for a white-collar family living in fast-paced life. At the same time, soymilk cleaning, noise and bean residue problems are also reducing consumer interest in soya-bean milk makers.
On the other hand, almost 70% of the soybean milk machine volume is between 1.2-1.4L. This volume segment is suitable for families of 3 persons and above. Busy young white-collar workers are under economic and business pressure, and most of them choose late marriage and late childbearing. Or do not want children, single or Dink appeal to soymilk is a small volume is not wasted. To sum up, the younger generation's lack of acceptance of self-made soymilk is mainly due to time-consuming production, process troubles, and inability to meet individual needs.
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