The terminal of the lighting city location, in terms of the industrial chain of the lighting industry, is in the second link, that is, between the lighting manufacturer and the lighting distributor. For a long time, the industry and enterprises have paid insufficient attention to the lighting city. It is generally believed that the lighting city only organizes dealers, provides business premises, and collects rents. When it comes to the reshuffle of the industry, there are few people who pay attention to and pay attention to the lighting city. The role played. However, with the rise of a number of new lighting cities across the country and the improvement of the management level of lighting city, the lighting city will have a major role and influence in regulating the development of the industry, highlighting the industry brand and even promoting the reshuffle of the industry.
Standardize products and improve quality
Lighting city tough shot
In recent years, the lighting city has become more and more strict in terms of product quality for the merchants stationed. Some products that have not passed the national compulsory certification, some products that do not meet the requirements of the national trademark system, and some products that have obvious safety hazards have been swept out by the lighting city. For example, Beijing's Gaoli International Lighting Port, Shilihe Lighting City and other lighting markets have strict requirements for products entering the lighting city. Brands and products that do not meet the relevant national standards are not allowed to be sold in the lighting city. To this end, the Lighting City not only conducts qualification audits when brands and products enter the market. During the dealer's operation, the Lighting City will also organize personnel to conduct regular or irregular inspections; sometimes, it will also invite local industrial and commercial and quality inspection departments to take the initiative. The lighting city spot checks to prevent the entry of substandard products, and to show consumers the determination and confidence of the lighting city in quality management. These progressive actions of the Lighting City not only provide consumers with a safe shopping environment, but also restrict the quality and quality of the upstream lighting manufacturers, making it difficult for some products without relevant qualifications and unqualified products to enter the lighting city. The phenomenon of expelling good money from the city's common and inferior coins has basically ceased to exist in these lighting cities, and the quality-qualified formal enterprises have gained greater opportunities to sell their products. The principles of fairness and justice in the market economy have been fairly reflected.
Optimize services and protect rights
Lighting city brave
The service of the lighting city usually refers to the service to the dealers, but now many lighting cities are responsible for the service to consumers. Of course, it can be said that the service and reputation of the dealer's service lighting city are better from the whole, and the dealer's business is also good. In order to improve the service quality and credibility of the lighting city, and effectively protect the rights and interests of consumers and the overall business, many lighting cities in Beijing have proposed new concepts of after-sales service such as unconditional return and first payment. For example, Shilihe Lighting City, Gaoli International Lighting Port, Yuquanying Building Materials Market and other lighting markets have proposed after-sales service concepts and commitments such as advance payment, 30 days unconditional return, 45 days unconditional return. These measures not only set up another firewall for the quality of the products sold in the Lighting City, but also promoted and improved the service level and business philosophy of the dealers. This will also help the regulation of the entire lighting industry, and effectively promote the healthy and rapid development of the industry.
Improve the grade and highlight the brand
Lighting City takes the lead
In the current Chinese lighting industry, the Volkswagen brand is lacking. In the eyes of many consumers, each brand's products are only divided into styles and prices, and there is no brand. How can we determine which lighting products are good brands? Dealers say that the products they sell are well-known brands, and consumers know nothing about the products that produce them. Consumers often feel at a loss when choosing lamps, even confused. . Under this circumstance, the lighting city should open up the brand area and focus on the well-known brands in the industry, such as Shilihe Lighting City, to open a boutique area on the second floor to meet the needs of some high-end consumers. Demand; and Gaoli International Lighting Port will build the entire lighting city into a high-end monopoly market for lighting, highlighting the brand advantages of the lighting city with distinctive features, opening up the positioning standards with other lighting cities, and forming clear business characteristics and styles in the market. The above-mentioned practice of the lighting city has provided a clearing and prominent role for the brand of the lighting industry while providing convenience to consumers. A large number of brands, well-known brands, and strong and credible brands in the industry have appeared on the stage and displayed more opportunities for market development. Other brands have returned to their proper positions and good brands. Pulling the gap apart, it is difficult to fish in troubled waters.
Throughout the above, the lighting city has played a positive and important role in the healthy and standardized development of the industry; with the continuous improvement of the management and service level of the lighting city, the influence and strength are increasing day by day, we have reason to believe that the lighting city will become Industry integration, reshuffle of the new force and important components.
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