After the waves of the Yangtze River push the waves, the development of science and technology is even more so. When we are still complacent about knowing the Internet, the application of the Internet of Vehicles has penetrated into our lives. The Internet of Vehicles is the comprehensive application of Internet of Things technology and information technology in the automotive industry.
I don't know when we are used to the name of the Internet in the headlines, and the vocabulary accompanying the Internet of Vehicles is familiar with Baidu, Alibaba, China Mobile, Tencent, Zhixintong, General Motors and other well-known brands. From the Internet to mobile 4G networks, from the Internet of Things to OBD (on-board diagnostic systems), from cloud computing to big data... It seems that every technological advancement is closely related to the Internet of Vehicles.
In recent years, from Internet service providers to telecom operators, from automobile OEMs to aftermarket service providers, the flagship companies of the four camps have competed in the car networking industry. Venture capital is attracting investment in the Internet of Vehicles industry. I can't help but sigh. How is the development of networking a fire!
Internet service provider camp BAT Big Three go into battle
Since entering 2014, news of Internet service providers launching car networking products has continued to burst. In April 2014, Baidu Hardware Summit, Baidu released the smart connected car product "CarNet"; In May 2014, Tencent released the first intelligent hardware product Lubao box; on July 23, SAIC and Alibaba Group reached Strategic cooperation, guided by user experience, integrates Alibaba Group's 'yunOS' operating system to provide users with smart travel services. At this point, the BAT Big Three in the Internet field have all been involved in the Internet of Vehicles service. In the future, who can grab the first prize in the field of Internet of Vehicles is still difficult to distinguish.
The automotive aftermarket camp Zhixintong pioneered the OBD vehicle networking industry standard
Compared with Internet brands such as Baidu, Tencent and Alibaba, Zhixintong, which is lurking in the aftermarket, is relatively low-key. Since 2009, it has been focusing on the research and application development of the car networking system, bringing together a group of elites in the car networking technology. With the accumulated experience and resources in the automotive aftermarket, the independent investment of nearly 100 million yuan has successfully developed the Zhixintong OBD car network. The platform has created the industry standard for OBD car networking.
At present, according to insiders, the application of Zhixintong OBD car networking platform has spread to more than 20 provinces in China, more than 600 4S stores, and 130,000 terminal owners. Compared to other companies that are developing Internet of Vehicles applications, Zhixin is an out-and-out pioneer and strength.
Automakers camp car networking is a new selling point for cars
No matter how the car network develops, it will ultimately be reflected in the car. Whether the experience of the car networking application is good enough will directly affect the sales of the car, so it can accurately grasp the development direction of the car network, and perhaps become a future market competition for the car OEM. Important weight. At the Guangzhou Auto Show, which ended not long ago, Shanghai GM, Kia, BYD and other manufacturers unveiled new cars equipped with car networking services.
The industry believes: "The impact of the current car network on the automotive industry is just beginning. In the future, the car network will definitely subvert the current automotive industry, and the car market will inevitably usher in a major reshuffle."
Telecom carrier camps have deployed car networking
It is estimated that by 2020, China's annual car sales will reach 35 million units, twice that of the United States; while the consumption power of car owners is higher than the market average. In the face of huge market share, telecom operators have also deployed car networking.
In June 2013, China Telecom's car network intelligent traffic information service system was launched in Wuxi. In April 2014, China Unicom and Ireland's CubicTelecom signed a cooperation agreement to jointly provide Tesla with comprehensive solutions for automotive informationization. SLA users provide car information services; in October this year, China Mobile and Deutsche Telekom signed a joint venture agreement to establish a car network joint venture company. So far, China's three major telecom operators have all joined the battle for the Internet of Vehicles.
Who will be the final winner in the car networking market?
Throughout the car networking market, all the big companies associated with the "net" and "car" are all involved, and the products launched are dazzling, and it is really a bit of a "sweet and fascinating eye".
Although there are many car networking products, there are only two modes to implement, one is the car model and the other is the OBD+APP mode. The product of the car model is not available in the market. The current mainstream car networking product on the market is the OBD+APP model, which is the implementation mode of the OBD car networking pioneered by Zhixintong.
According to the verification, Zhixintong is the first and only enterprise in China to be certified by FAW-Volkswagen's main engine factory. It is the supplier of China Mobile's car networking platform, SI. It has passed the MFI certification of APPLE and is a partner of many 4s store groups. The products have been widely used in the automotive aftermarket. Through the Zhixintong OBD car networking platform, the service station can instantly grasp the collision, fault, mileage and other information of off-site vehicles, and provide timely and appropriate services, improve the user experience and service standards of the service station, and obtain more resources for returning owners. It is a necessary system for 4S shop group to enhance user experience and satisfaction.
In addition, based on its OBD car networking platform, Zhixintong has gradually developed CEO maintenance solutions for location service stations, EYES host factory solutions, UBI insurance company solutions, MAN fleet logistics solutions, RET rental car solutions, PARTY Cheyou Club solutions and other solutions, and these solutions have been put into use in various industries, with more than 130,000 car owners.
Although there are many car networking products, because the characteristics of cars used for travel, it is necessary to apply mobile networks, and telecom operators will get a "trump card" for car networking. However, the advantages of Zhixintong, which has been intensively cultivated for many years in the automotive aftermarket, are more obvious. On the one hand, it has successfully brought its own products into the market ahead of time, becoming the pioneer and leader of the industry; on the other hand, it has mastered a large number of vehicle owners and is familiar with the automotive aftermarket. That is to know what services the car owner really needs, which is unmatched by any manufacturer.
The application core of the Internet is more focused on information and entertainment, while some manufacturers focus on the service focus of the Internet of Vehicles on information services and entertainment. In fact, these service owners have already realized through mobile phones. Why do they need to implement the Internet? In addition, the owner of the car needs to be fully cared for driving outside. At least before the popular car is popular, the driver does not have more energy to entertain, which means that the car owner is more concerned about the car, such as safety fault information and solutions. Prevent accidents from causing adverse effects on the travel of the owner and personal safety.
Nowadays, the Internet of Vehicles market has gathered many well-known manufacturers in the four camps of the Internet, telecommunications, automobiles and automobile aftermarket. The products launched by each company are similar. What you may see is a big and big cake waiting to be cut, but inevitably there will be many products that will be abandoned by the market. Who can become the master of the Internet of Vehicles market in the future? We will wait and see.
This article is selected from the "Internet of Things Conference Journal", please indicate the source.
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