In 2008, Philips Lighting achieved continuous growth in its performance in the Chinese market with advanced energy-saving technologies. As a leader in the global lighting industry, why can Philips Lighting find business opportunities in the crisis and expand its market share in China? "Guzhen Lighting" weekly reporter visited Ms. Rowena Lee, Senior Marketing Director of Philips Lighting Asia Pacific, in search of the answer to the rapid rise of Philips Lighting!
Ms. Rowena Lee, Senior Marketing Director, Philips Asia Pacific
Energy saving is still the key word of 09 China lighting industry
Reporter: Rowena, hello. 2008 was an unsettled year for the Chinese lighting industry, and many major events took place. What do you think is the key word that best reflects the development of China's lighting industry last year?
Rowena: I think the core keyword of China's lighting industry in 2008 is “energy savingâ€. Energy-efficient lighting has been included in the overall national energy conservation and emission reduction plan. At the beginning of the year, the Ministry of Finance and the National Development and Reform Commission jointly held a national high-efficiency lighting product promotion work conference to deploy the first batch of 50 million high-efficiency energy-saving lighting products that received financial subsidies. This marked the official launch of China's efficient lighting promotion project.
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