Since 2008, the concept of Internet of Vehicles has started to rise, but to this day, the concept of Internet of Vehicles is still "thunder and rain."
The reporter learned at the world ’s largest Internet of Vehicles forum a few days ago that car manufacturers, automotive electronics companies, and service providers are very interested in participating in Internet of Vehicles, but each company is still in a stage of independent horse racing and lacks cross-industry Industry alliance.
The large-scale development of the Internet of Vehicles lacks a tipping point. Various companies in the Internet of Vehicles chain are competing to launch products, but no one can pay for the Internet of Vehicles. The Internet era has cultivated the habit of Chinese consumers lacking the need to pay for services. Companies on this chain only consider providing products to the market, and there is a "scissors gap" between products and consumers.
The Internet of Vehicles generally refers to the Mobile Internet of Things, which uses mobile communication technology, car navigation systems, intelligent terminal equipment and information network platforms to connect cars and roads, cars and cars, cars and people, and cars and cities in real time Information interconnection.
Industry insiders predict that the scale of the domestic car networking market will reach 200 billion yuan in the next 10 years, and the total profit from related products will be about 20 billion yuan. This big cake looks very attractive.
In the face of the huge market temptation, Internet-related companies are reluctant to wait for the technology and management to break through. Auto parts companies, automotive electronics and service companies have begun to move forward with a simplified version of the Internet of Vehicles operating model—integrating around the in-vehicle intelligent platform to achieve the integration of content and applications.
Multinational auto parts company Bosch obviously does not want to miss this market. Currently, Bosch is developing new components to enable cars to exchange sensor data and information with each other, and to exchange these data and information with the transportation infrastructure system through radio data transmission.
Relevant auto parts companies and auto makers laying out the Internet of Vehicles are everywhere, and no one wants to miss this market. However, the cruel reality is that many companies that have launched new technologies for IoV have not made a profit. Most of the company's profit comes from the traditional car navigation business.
Tao Yuwang, global president of Bosch Automotive Multimedia, believes that in the past 20 years, the Internet of Vehicles market has been ups and downs in Europe. In recent years, the European and American markets have shown a steady growth trend. Bosch Automotive Multimedia has provided products and solutions for European commercial vehicles Program. In the Chinese market, the development of the connected car market is more difficult. The current obstacle to the development of the Internet of Vehicles market is not technology, but that there is currently no reasonable, sustainable and profitable business model.
Fu Yuwu, executive vice chairman and secretary general of the China Society of Automotive Engineering, recently called on a summit forum that the development of the Internet of Vehicles should be based on cross-industry industry alliances.
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