Whether it is the combination of the previous “screen + set-top box†or the use of Wi-Fi to connect TVs to the Internet to obtain online content, “watching TV†has always been the most important reason why we need TV. Even in the era of smart TV, the products provide The richness of video content is still our first indicator of whether a product is competitive in the market.
In today’s era of cross-border elements everywhere, smart TVs are not just “seeing†a gameplay. On April 10, Konka officially released the Youku TV 4K Dream Edition 330U, and some new directions came into being.
Integrate high-quality network resources
Called “Youku TVâ€, it naturally means that Konka is a hardware and software combination of hardware manufacturer and video content provider Youku.
Relying on the concept of "content + hardware", Konka and Youku jointly laid out large content and large platforms to create a new 4K video and audio ecosystem.
Youku will provide users with 400 hits, more than 16,000 episodes, and 640,000 hours of hit TV dramas each year. It has 40% of the industry's exclusive resources, including all of the hit TV dramas, SBS, TVN's exclusive hit Korean dramas, and TVB's exclusive exclusive TV series.
Bring more expansion services
In the era of smart homes and the Internet of Things, TVs after intelligentization occupy an important position in the home environment.
Youku TV 4K Dream Edition 330U In addition to the built-in Youku rich video resources, but also through the built-in QQ ICT features, so that users can use the TV to achieve the perfect remote video call, communicate through QQ information.
In addition, as a family entertainment center, Youku TV 4K Dream Edition 330U is also teaming up with Tencent, the largest and most user-friendly online game platform in China, to create the largest TV version of the game platform in the TV industry, making “Cool Run†and “Happy Landlordsâ€. "," "National Civil War", "every day" and many other popular games to log on TV screen.
As for the new educational content for smart TV products, Youku TV 4K Dream Edition 330U provides face-to-face teaching for school-age children in the family. The opportunity to communicate with “Master Huanggang†creates a new usage scene for TV. The function of television is further extended in breadth.
Reshaping marketing channel model
There is no doubt that online consumption has become one of the most important lifestyles for modern people. However, the property of “big home appliances†such as television allows offline sales of products to be ignored.
In this regard, Konka chose to cooperate with Suning in depth. Youku TV 4K Dreamboard 330U will land on Suning's Tesco Zone on April 11. Suning is currently the only domestic company with strong distribution strength both online and offline. Channel distributors, Suning Konka store also let Suning's offline advantage to play out on the sale of this TV.
Brand cross-border, closed-loop marketing, channel integration, Konka is opening up a new trend for the industry's cross-border integration of the Internet marketing, which also means that the Youku TV 4K dream board 330U not only subverted the inherent properties of television products, provided in the content More value-added services that allow television to cross-border are also actively trying new models in the marketing channels, allowing television products to achieve a double cross-border in both product and sales form.
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