On April 18th, at the "2010 Commercial Commercial Lighting Brand Marketing Seminar and Ocot Lighting Domestic Marketing Strategy Summit", Ocot exhibited six series of electrician switches. Coincidentally, on April 21, Zhongshan Guanhua Lighting Co., Ltd. held the Spring 2010 National Logistics Conference in Guzhen Weimin Hotel, and also highlighted its five series of electrical products.
According to Lu Zuming, the planning manager of Guanhua Lighting, Guanhua Lighting launched five series of electrician products, including gold diamond series, boutique series, fashion series, warm series and simple series. Among them, the gold diamond series and the fine series are positioned as high-end routes, targeting the first- and second-tier cities. The fashion series, the warm series and the simple series tend to be popular, and the target is mainly the second- and third-tier cities. At the conference site, Guanhua Lighting also commended the outstanding distributors.
The promotion goal of the Ocot Lighting and Electrician series products is also nationwide. Recently, its series of 6 series of electrical products include: A80 Platinum Core Series, A70 Si Rui Series, A70-HY Si Rui Black Silver Series, A70-HJ Si Rui Black Gold Series, A60 Ming Rui Series, A50 Xiang Rui Series . From the perspective of market positioning, A80 locates the high-end market; A70 locates the mid-to-high-end market; A60 locates the mid-end market; A50 locates the engineering batch market. According to Qian Hong, manager of the lighting department of Ocot, the electrician has been accumulating for 12 years. This year, electric products were launched, mainly to meet the company's overall strategic planning, and also to provide customers with a complete set of one. Stationary service. The electrical products will be promoted and sold through the huge sales network of the Okote Lighting segment and the channels of more than 500 specialty stores.
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