A few days ago, the 10th China Electronics Enterprise 300 Top Brand Value Research Conference was jointly organized by the China Electronic Commerce Association, the China Brand Strategy Research Institute and the China Brands Network in Sanya, Hainan. According to reports, China's e-business brand value evaluation is currently the most authoritative activity in the third-party electronic brand value research in China. According to the report, the brand value of Skyworth continued to grow in 2015, rising from RMB 55,695 million in 2014 to RMB 65,889 million. Skyworth also won the 2015 China Electronics Top 10 smart home appliance brand awards, and it was the third-highest mark after 2013 and 2014. Honored as the No. 1 in China LCD TV brand value. The continuous growth of Skyworth's brand value is mainly due to its long-term leading position in color TV technology. Yang Dongwen, president of Skyworth Group, once said that Skyworth's rapid development is to insist on continuous technological innovation.
Skyworth smart TV award-winning product technology innovation to achieve high-end transformation
In 2015, China's color TV market has emerged with numerous high-end products and technologies. New categories such as 4K ultra-high-definition, smart TV, 3D TV, curved surface TV, ultra-thin TV, etc. have injected fresh vitality into the LCD TV market. The rise of OLED TVs is even more remarkable. Become a hot spot in the industry. As one of the companies that continued to increase brand value in 2015, Skyworth, with its leading position in China's color TV technology, based on differentiated markets and high-end brand lines, continuously researches and develops new products, accelerates new product launches and enhances its competitive advantages. , took the lead in realizing the breakthrough of domestic brands in the high-end market.
Skyworth has created a series of high-end smart TVs that are highly recognized by the industry and consumers and have won numerous awards. Skyworth GLEDAir defines the industry's ultra-thin standards, becoming the benchmark for consumers to choose such products. GLEDAir series G7200 won the award for “Super-slim TV Pioneer Products†with its ultra-thin 7.9mm body; Skyworth OLED organic TV S9300 takes the lead in the market. With its keen sense and profound technical reserves, it has won two awards for “2015-2016 Top Ten Flat TV Products†and “2015-2016 Flat TV Industry Technology Achievement Award†with excellent high-end quality. As the world's first mass-produced 4K OLED TV, Skyworth OLED Organic TV S9300 has brought about complete changes in the color TV industry and promoted the popularity of OLED TVs.
While competition in the entire industry is extremely fierce, Skyworth is able to stand out from the crowd. This is inseparable from its insistence on technological innovation. The continuous innovation and breakthrough of Skyworth technology has made its smart TV an industry leader. According to Liu Weizhi, president of Skyworth's color TV business division, Skyworth has successfully transformed the sales of intelligent products after the competition stage of high-end products and content services in the color TV market in Mainland China. To achieve sustained growth in corporate profits.
Domestic performance continues to grow "Made in China" stunning world
For home appliance manufacturers, the company's profit is mainly based on the sales of the products. The continued growth of the brand value of Skyworth Group is determined by the sales volume of its competitors. Skyworth’s recent official data show that Skyworth’s 4K smart TV sales in the Chinese market were 373,900 units in December 2015, a year-on-year increase of 90%; as of December, Skyworth TV sales totaled 10.96 million units, an increase of 10% year-on-year. %, completing 73% of the target for the full fiscal year. The above data fully shows that in the ever-changing TV market, Skyworth always adheres to the brand positioning of “focusing on health technologyâ€, takes consumer demand as the guide, and is a thorough productist, will continue to create exquisite products in the market, making the operation The performance continues to grow steadily, and profitability continues to maintain its leading position in the industry.
In 2015, the Skyworth brand not only excelled in the domestic market, but also shined in foreign markets. Skyworth has acquired overseas acquisitions, expanded overseas operations, and accelerated the process of internationalization. In addition, Skyworth has also frequently appeared in major exhibitions in the world. In September, Skyworth teamed up with German Metz at the IFA Show in Germany to expose the European media to Skyworth’s overseas strategy of “From Germany to Europe†and was seen by the media as a milestone for China’s home appliances to reach the world stage. Recently, Skyworth teamed up with the high-end product lineup of OLED organic TVs and smart homes equipped with HDR technology to participate in the CES show, which is regarded as the global scientific and consumer electronics wind vane. It has exhibited its international, diversified, and intelligent brand presence to the world. Skyworth's brand is frequently displayed in overseas markets, and constantly increasing the exposure of “Made in China†products will also drive more Chinese brands to the world.
In the environment where high-end intelligent television has become a trend in the industry, Skyworth, as a leader in the domestic color TV industry, has always been advancing with the times, attracting consumers through product upgrades and upgrading, promoting the demand for large-screen TVs through technology upgrades, and through vigorous research and development. Promote OLED technology and walk the forefront of display technology. Skyworth not only achieved the vigorous development of the company itself, but also once again led the technological revolution in the field of color TV, opened a new era of domestic TV industry revolutionary development, and led Chinese brands to the world.
Skyworth smart TV award-winning product technology innovation to achieve high-end transformation
In 2015, China's color TV market has emerged with numerous high-end products and technologies. New categories such as 4K ultra-high-definition, smart TV, 3D TV, curved surface TV, ultra-thin TV, etc. have injected fresh vitality into the LCD TV market. The rise of OLED TVs is even more remarkable. Become a hot spot in the industry. As one of the companies that continued to increase brand value in 2015, Skyworth, with its leading position in China's color TV technology, based on differentiated markets and high-end brand lines, continuously researches and develops new products, accelerates new product launches and enhances its competitive advantages. , took the lead in realizing the breakthrough of domestic brands in the high-end market.
Skyworth has created a series of high-end smart TVs that are highly recognized by the industry and consumers and have won numerous awards. Skyworth GLEDAir defines the industry's ultra-thin standards, becoming the benchmark for consumers to choose such products. GLEDAir series G7200 won the award for “Super-slim TV Pioneer Products†with its ultra-thin 7.9mm body; Skyworth OLED organic TV S9300 takes the lead in the market. With its keen sense and profound technical reserves, it has won two awards for “2015-2016 Top Ten Flat TV Products†and “2015-2016 Flat TV Industry Technology Achievement Award†with excellent high-end quality. As the world's first mass-produced 4K OLED TV, Skyworth OLED Organic TV S9300 has brought about complete changes in the color TV industry and promoted the popularity of OLED TVs.
While competition in the entire industry is extremely fierce, Skyworth is able to stand out from the crowd. This is inseparable from its insistence on technological innovation. The continuous innovation and breakthrough of Skyworth technology has made its smart TV an industry leader. According to Liu Weizhi, president of Skyworth's color TV business division, Skyworth has successfully transformed the sales of intelligent products after the competition stage of high-end products and content services in the color TV market in Mainland China. To achieve sustained growth in corporate profits.
Domestic performance continues to grow "Made in China" stunning world
For home appliance manufacturers, the company's profit is mainly based on the sales of the products. The continued growth of the brand value of Skyworth Group is determined by the sales volume of its competitors. Skyworth’s recent official data show that Skyworth’s 4K smart TV sales in the Chinese market were 373,900 units in December 2015, a year-on-year increase of 90%; as of December, Skyworth TV sales totaled 10.96 million units, an increase of 10% year-on-year. %, completing 73% of the target for the full fiscal year. The above data fully shows that in the ever-changing TV market, Skyworth always adheres to the brand positioning of “focusing on health technologyâ€, takes consumer demand as the guide, and is a thorough productist, will continue to create exquisite products in the market, making the operation The performance continues to grow steadily, and profitability continues to maintain its leading position in the industry.
In 2015, the Skyworth brand not only excelled in the domestic market, but also shined in foreign markets. Skyworth has acquired overseas acquisitions, expanded overseas operations, and accelerated the process of internationalization. In addition, Skyworth has also frequently appeared in major exhibitions in the world. In September, Skyworth teamed up with German Metz at the IFA Show in Germany to expose the European media to Skyworth’s overseas strategy of “From Germany to Europe†and was seen by the media as a milestone for China’s home appliances to reach the world stage. Recently, Skyworth teamed up with the high-end product lineup of OLED organic TVs and smart homes equipped with HDR technology to participate in the CES show, which is regarded as the global scientific and consumer electronics wind vane. It has exhibited its international, diversified, and intelligent brand presence to the world. Skyworth's brand is frequently displayed in overseas markets, and constantly increasing the exposure of “Made in China†products will also drive more Chinese brands to the world.
In the environment where high-end intelligent television has become a trend in the industry, Skyworth, as a leader in the domestic color TV industry, has always been advancing with the times, attracting consumers through product upgrades and upgrading, promoting the demand for large-screen TVs through technology upgrades, and through vigorous research and development. Promote OLED technology and walk the forefront of display technology. Skyworth not only achieved the vigorous development of the company itself, but also once again led the technological revolution in the field of color TV, opened a new era of domestic TV industry revolutionary development, and led Chinese brands to the world.
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