A few happy 愁 OTTTV experience ice and heavy two days

November 20-21, 2014, streaming media network "IPTV evolution, new opportunities in the new situation of OTT TV changes and IPTV evolves into smart homes, regulatory OTT TV change" summit forum held in Sanya, let us inherit , change, development, and guide the industry to further evolve in the transformation and innovation. The first day of the forum topic "Evolving IPTV" was in progress.



The following is the full text (shorthand) of Zhang Guangcheng, director of the market of Shenzhen Seth's set-top box product line:

In Zhu's case just now, I thought I explained two things: The first hardware is very important, and the back friend wanted to bring a telescope because he couldn't see clearly, so I started to say a little bit about this OTT I talked about today. From the technical point of view, in the end there is something in the end. There are also many people talking this morning. The video is back to nature. What is the essence of the video? The first thing I say in plain English is to see it clearly. If you don’t see clearly everyone’s dissatisfaction The second point is Caton, if the process of Caton this play is also very troublesome, in the morning also said this matter, in the end how many people are concerned about this matter, the user card is still willing to continue to watch this film it? Simply using the industry's methods and standards, the majority of users, we look at this excellent and good. The length of the first buffering time for opening the film. The second one looks at how many times in the middle a card pauses and lets the user wait and see.

The real video one piece I think, we are engaged in technology, technical aspects must solve this matter, of course, this involves the CDN, including coding technology this piece, how to see clearly, in the next few years, we see 4K video is also global In the development, other concepts here do not want to say, in fact, in addition to 4K, in addition to the larger size a little bit higher resolution is to let all the colors restore to the real, these two perspectives we think in the video this It is certainly not wrong to go one step more clearly, but the 4K that comes with such a calculation is a four-fold increase. This is of course the problem facing the industry how to solve it.

Therefore, from the perspective of 4K video, the entire content and network and terminals are the development and the terminal. Because these two years include Henan plus Germany, we have also seen and communicated here. From the perspective of production, the general 4K, including several The producers of the content we communicated, preliminary their time point, most of the 2015 began to 4K turn. Our distribution, we do the network from the wide network is an Internet, relatively speaking, the 4K deployment cycle may be due to the combination of radio and television technology, broadcast technology for them if the results appear more likely to challenge or need to accept, Because satellites may still be transmitted, the development of the 4K terminal can also keep up.

Because we talk about television, Hass is also involved in the TV market. 4K TVs look at what we expect to be 4K TVs in 2017 in the world. The 4K display in new TVs should be able to reach half of the total market. The forefront of the world.

According to the 4K data we got in 2014, 4K TV sales, the domestic market, our domestic manufacturers take the lead, Changhong, Konka, Skyworth have the highest proportion of 4K TVs, and the second 4K TV basically all For 46-inch and 46-inch TVs, according to our current view, the new 4K models are basically at the end of this year. The entire industry chain shows a 15-year rapid development period for content production. In 2016, the entire 4K reached the level of popularity. We talk about OTT and IPTV today. Let's take a look at the bandwidth impact on IP. Now 4K is basically 2.64, 4K opportunity is 2.64, 10 Mbps to 20 megabits, and basically 80% peak is over 30 megabits peak. If the 4K large-scale deployment guarantees the user experience, the existing guarantee that our domestic fiber users may face challenges.

So how to see clearly above the IP, the use of 2.65 to 4K bigger, let the user regardless of the buffer or the Caton above, so the entire H.265 commercial we see the hardware, 2013 is a company in the United States issued a H. Decoding samples of the 265, from 2013 to 2014, we saw a lot of software companies do it again. Therefore, including the entire coding application, we do a lot more. This code looks at the entire device based on H.265, which should have scale in 2015. A basic commercial condition.

Here's a brief talk about security, because the beginning of the morning, including Secretary-General Yang also said that we have talked about this matter in front of the website, especially under the pressure of the current policy, this smart security is something that must be mentioned, regardless of Alibaba Cloud , Xiaomi's Ye Hao. In fact, in this piece, what we see is to protect our own account. Actually, under this current policy situation, we feel that at least two aspects of this security Protection is the content of things, of course, the introduction of content, a few days ago to participate in the release of China's number, he must introduce the technology with encryption, the future with pay TV, as we introduce more and more overseas platforms, this emphasis In fact, the link is an early application of this one, this must be their own requirements of the encryption is otherwise difficult to come in, otherwise the latest video did not dare to take this is the content.

Another piece of radio and television or policy point of view is the security of this machine itself is also very important, is how to ensure that this piece of other people, its implementation in all of our in addition to the user registration of this piece, including our user management piece, you this box Do not know where, IPTV can also be tied phone number, radio and television to open an account to have an ID card, but the OTT where the box is not known, based on these two points, we recently saw several operators, including the mobile one , especially the mobile one is also trying to do, how to raise the security of the box higher, so if in the following, it is to manage and control this block in the end how to do, said Hass in this piece with a radio and television There are many things to do and we know more about it. This problem does not need to be discussed. No one knows what kind of security the box is made to be. At least most people think that this box is insecure.

Hass said H.265, why should we talk about this thing today? In fact, we really need to do a good job of user experience. We know a little more about H.265. We decode the code from the front end to the middle of the video to the TV. The display shows that we have been in Beijing last year and released products based on H.265 hardware encoding at the Beijing show. This is also going forward with our expectations. We also released the entire new generation of platforms for our set-top boxes, showing us in 2014. In the year we released the entire 4K TV product, so from this point of view, the entire industry still has many opportunities to go ahead.

Finally, he said that Hass opened up a win-win cooperation. In fact, in China, you want to use the radio and television to spur our own. This will definitely not work. In fact, the OTT box has come to the present. We talk about the value-added things, if we succeed in the OTT Box, if we look at this box or OTT here, it should be more than just looking at the current video. Actually, there are no problems with broadcast TV's box. We talked about video tools including the introduction of 4K TV and more paid channels. This future Development, for the terminal point of view, one thing will never change, no matter what we do to the things the people seriously like, instead of playing a clean game to get this thing cheaper, this kind of thing I think this will not work. , So do what users like or really need in the market, no matter how this winter, but I believe the winter will sooner or later pass. thank you all!