Microsoft Windows Phone Lands in China and Sees Competitors with Peace of Mind

On the afternoon of March 21st, Microsoft officially released the Windows Phone 7.5 operating system in China today. The Windows Phone China road has finally started.

Delayed landing on China due to localization On October 11, 2010, Microsoft officially announced its new generation of smart and mobile operating system Windows Phone 7, to deal with the impact from Apple iOS and Android systems. Since 2011, Nokia, HTC, and other terminal vendors have launched Windows Phone 7 handsets in foreign markets. However, the Chinese mainland market has not yet moved.

In response, Microsoft has said that the reason for delaying the entry of Windows Phone 7 products in China is to take into account the users' special usage habits and to require more meticulous “localization” of the products.

The most important point of Microsoft's so-called "localization" is the localized application development of Market Place App Store. Starting in late October 2011, Microsoft opened the Windows Phone Marketplace to Chinese developers, and held more than 30 developer activities for professional and student developers in the following five months. More than 2,500 developers participated in these activities. The number of downloads of development tools reached 250,000.

At present, the number of Chinese developers has reached 6,000, and popular applications such as Weibo, instant messaging, social networking, LBS, e-commerce, and online reading have all been published in the mall.

Considering the usage habits of Chinese users "want to get a mobile phone quickly after getting started," Microsoft revealed that it is negotiating with local partners and plans to increase the number of "pre-installed mainstream applications" specially selected for Chinese users by a factor of five. .

Attracting Developers with Costs For Microsoft, localization is the beginning of its entry into the Chinese market. How to attract more iOS and Android application developers to Windows Phone is a big challenge for Liang Nianjian, chairman of Microsoft Greater China, and his Chinese team.

“I personally think that iOS and Android are both somewhat overkill. The former is too closed and applications developed can only be applied on one mobile phone. Android is too open and the same application may not be compatible on different Android phones.” Liang Nianjian Answered, "WindowsPhone is a semi-open platform, we have unified requirements for WindowsPhone terminal in the interface, hardware standards, chips, etc., a Windows Phone application is developed, you can use on different brands of Windows Phone mobile phones, to minimize Developers' development costs."

In addition, the relevant person in charge of Microsoft also told Feixiang.com that the WindowsPhone application store will introduce more flexible payment methods to create more business opportunities for developers.

"A lot of Chinese friends say I am relatively low-key. From this year, I may have many opportunities to meet with you because China is already the largest smartphone market, and we will have more products in China," said Liang Nianjian.

To do China's OS market NO·1

For the current market position of iOS and Android, Liang Nianjian believes that Microsoft will treat it with a sense of calm. He said that what Microsoft is now doing is to establish the Windows Phone ecosystem, including operators, application development partners, terminal vendors, and OEM channels.

The "normality" here does not mean that there is no "ambition." Liang Nianjian said that in the Chinese smart phone OS market, Windows Phone will work toward the first direction, behind which is the huge ecological industrial chain.

At the press conference, the participation of many partners did indeed make the atmosphere very lively. Of particular note is the deputy general manager of China Telecom Yang Xiaowei, general manager of China Unicom Huasheng Ji Ji and related personnel of China Mobile Terminal Company also attended as guests, we can see that customization will be an important strategy of WindowsPhone mobile phone in the Chinese market.

According to Feixiang.com, in order to cooperate with the listing of Windows Phone7.5 system in Mainland China, Nokia, Samsung, Huawei, ZTE and other manufacturers all plan to launch their own Windows Phone 7.5 products in the near future. HTC was the first to release HTC Triump's WP phone on the Chinese market on March 14th.

Sources said that Nokia will also launch three Lumia handsets in mainland China on March 28. It is expected that one of them will be the Lumia 610 using a CDMA network. At the same time, Lumia800 and Lumia719C, which were developed specifically for the Chinese market, will be launched simultaneously.